Third-party cookie depreciation

In 2023, Google laid out its roadmap for phasing out third-party cookies. The planned approach is a testing period at the start of 2024. Find out now why you don't have to worry about it!


What consumers buy on Valentine’s Day

It’s time to get ready for Valentine’s Day! To ensure you can offer consumers what they expect, we conducted a survey with approximately 500 individuals and summarised the findings into valuable tips.

Black Friday Highlights 2023

We took a closer look at the performance during Black Friday and Cyber Monday from our network and summarised the highlights in our Black Friday Highlights 2023.

Singles Day Highlights 2023

We took a closer look at the performance from our network during Singles Day and summarised the highlights in our Singles Day Highlights 2023. Check it out now!

Google Analytics 4

With Google forcing marketers to Google Analytics 4, we have been running experiments with GA4. Read now what has changed and its impact on revenue reporting.