Vision about Influencer Marketing
We asked Sara Centemero - Country Manager at Tradedoubler Italia - to share her vision about Influencer Marketing and her predictions for the business in 2022.
What is Black Friday? – Meaning and origin
On 26 November, the popular shopping event will take place again. But where does Black Friday come from?
Your affiliate marketing guide for Black Friday 2020
Black Friday is one of the best periods for merchants to maximise their profits by leveraging the affiliate partnerships. This year, everyone agrees that Black Friday will start earlier and will last longer, as it will be dominated by online shopping. Whether you are an affiliate marketing connoisseur or just exploring affiliate avenues, we hope that our Affiliate Marketing Guide for Black Friday will be a useful resource to prepare for the most lucrative time of the year.
The app opportunity in affiliate marketing
In the middle of macroeconomic headwinds, affiliate marketing for apps is a fast-growing opportunity for advertisers and publishers looking to adapt to increased consumer spend in apps. The benefits of promoting apps through affiliate marketing are undeniable: it is cost-effective, speeds-up app discovery, and increases user retention in apps.
Back-to-School 2020 Preparation!
Findings indicate advertisers who follow trends and strategically prepare for the back-to-school season will win. Our data shows an increased trend for online shopping, given the current COVID-19 situation. Find out more on how you can prepare for the upcoming back-to-school season.
First party tracking in performance marketing
Nick Morris, VP Engineering at Tradedoubler, writes about the importance of first party tracking in performance marketing and Tradedoubler's solutions to help advertisers upgrade their integrations.
Matthias Stadelmeyer on the state of affiliate marketing
Last week Matthias was a guest at "The Marketing Transformation Podcast" to discuss all topics around Tradedoubler, affiliate marketing in general, and the state of affiliate marketing.
Know-How Guide #2: Performance Display Sector
Get yourself the Tradedoubler Performance Boost! In the second issue of our Know-How Guide, we introduce you to the Performance Display Sector and provide you with some interesting facts and tips around the topic.
The outlook for Affiliate Marketing during COVID-19
While COVID-19 is turning our everyday lives upside down and, of course, it imposes significant operational constraints, other developments show the opportunities of affiliate marketing in these uncertain times. We talked to our CEO, Matthias Stadelmeyer, about Affiliate Marketing and the opportunities amidst the COVID-19 Situation.
Home & Garden Trend Report for 2019
Across Europe, we saw impressive growth in the Home & Garden industry during 2019. The order value increased by 71% YOY, the number of sales grew by 98% YOY.