Tradedoubler's Travel Report 2018 is showing an increase in order value of 21% YOY and a seasonal shift: July OV has even reached the high level of January.
Tradedoubler's results of Cyber Week are very good compared to 2017. Order value increased by 23%, number of sales by 30% and the conversion rate by 225%.
Read what CEO Matthias Stadelmeyer thinks about trends like influencer marketing, voice search, data-driven digital strategies and mobile domination
On average, two out of five purchases finish on another device than they started on. Riccardo Favara explains why cross-device tracking is so important.
On September 17th Apple will release an update to its Intelligent Tracking Prevention (ITP) across its Safari browser which will affect both mobile and desktop devices (iOS and OS X).
User Journey insights reveal Europe’s online buying habits Insights gathered from our User Journey technology have uncovered the detailed online buying habits of European consumers. Uncovering the often unexpected paths taken by online consumers en route to purchase, provides marketers with valuable information that they can use to optimise their digital advertising budgets by helping them to target consumers...