First party tracking in performance marketing
Nick Morris, VP Engineering at Tradedoubler, writes about the importance of first party tracking in performance marketing and Tradedoubler's solutions to help advertisers upgrade their integrations.
Matthias Stadelmeyer on the state of affiliate marketing
Last week Matthias was a guest at "The Marketing Transformation Podcast" to discuss all topics around Tradedoubler, affiliate marketing in general, and the state of affiliate marketing.
Publisher Spotlight: Letyshops
We talked with Kate about all things Letyshops: from their core business values to their biggest benefits for an advertiser.
Know-How Guide #2: Performance Display Sector
Get yourself the Tradedoubler Performance Boost! In the second issue of our Know-How Guide, we introduce you to the Performance Display Sector and provide you with some interesting facts and tips around the topic.
Payback on working with Tradedoubler Poland
Almost 10 years of PAYBACK’s cooperation with Tradedoubler has resulted in an order value of more than a billion zloty generated for dozens of online shops. All this thanks to affiliate technology, which incentivizes buyers to start shopping on the Programme’s website or in the Programme's mobile application by rewarding participants with PAYBACK points.
The outlook for Affiliate Marketing during COVID-19
While COVID-19 is turning our everyday lives upside down and, of course, it imposes significant operational constraints, other developments show the opportunities of affiliate marketing in these uncertain times. We talked to our CEO, Matthias Stadelmeyer, about Affiliate Marketing and the opportunities amidst the COVID-19 Situation.
Our Easter Eggs for you!
Easter is approaching, and it is time to get ready, so we’ve put a few ideas of gifts together to help you make the most out of it!
Home & Garden Trend Report for 2019
Across Europe, we saw impressive growth in the Home & Garden industry during 2019. The order value increased by 71% YOY, the number of sales grew by 98% YOY.
Shopping & Retail Trend Report for 2019
Our Shopping & Retail Trend Report for 2019 identified growth in OV of 4% YOY and the importance of the Cyber Weekend for the industry. The number of sales increased by a remarkable 36% YOY!
Health & Beauty Trend Report for 2019
In 2019 we saw great growth in the Health & Beauty order value of 32% YOY! The number of sales grew by a remarkable 31% YOY and Mobile Sales took a share of 44% of all sales. The average order value across all devices remained relatively stable at 38 EUR, the Smartphone AOV slightly decreased compared to 2018 to 36 EUR.