Your affiliate marketing guide for Black Friday 2020

Black Friday is one of the best periods for merchants to maximise their profits by leveraging the affiliate partnerships. This year, everyone agrees that Black Friday will start earlier and will last longer, as it will be dominated by online shopping. Whether you are an affiliate marketing connoisseur or just exploring affiliate avenues, we hope that our Affiliate Marketing Guide for Black Friday will be a useful resource to prepare for the most lucrative time of the year.


The app opportunity in affiliate marketing

In the middle of macroeconomic headwinds, affiliate marketing for apps is a fast-growing opportunity for advertisers and publishers looking to adapt to increased consumer spend in apps. The benefits of promoting apps through affiliate marketing are undeniable: it is cost-effective, speeds-up app discovery, and increases user retention in apps.

Back-to-School 2020 Preparation!

Findings indicate advertisers who follow trends and strategically prepare for the back-to-school season will win. Our data shows an increased trend for online shopping, given the current COVID-19 situation. Find out more on how you can prepare for the upcoming back-to-school season.

Know-How Guide #2: Performance Display Sector

Get yourself the Tradedoubler Performance Boost! In the second issue of our Know-How Guide, we introduce you to the Performance Display Sector and provide you with some interesting facts and tips around the topic.

The outlook for Affiliate Marketing during COVID-19

While COVID-19 is turning our everyday lives upside down and, of course, it imposes significant operational constraints, other developments show the opportunities of affiliate marketing in these uncertain times. We talked to our CEO, Matthias Stadelmeyer, about Affiliate Marketing and the opportunities amidst the COVID-19 Situation.

Shopping & Retail Trend Report for 2019

Our Shopping & Retail Trend Report for 2019 identified growth in OV of 4% YOY and the importance of the Cyber Weekend for the industry. The number of sales increased by a remarkable 36% YOY!

Health & Beauty Trend Report for 2019

In 2019 we saw great growth in the Health & Beauty order value of 32% YOY! The number of sales grew by a remarkable 31% YOY and Mobile Sales took a share of 44% of all sales. The average order value across all devices remained relatively stable at 38 EUR, the Smartphone AOV slightly decreased compared to 2018 to 36 EUR.