Expert tips for your App Install campaign

An app without users? That is not successful. In this interview with our expert, Alsu Ganieva, you will learn how to win more users for your app with app install and which best practices result in success!

Vision about Influencer Marketing

We asked Sara Centemero - Country Manager at Tradedoubler Italia - to share her vision about Influencer Marketing and her predictions for the business in 2022.

Your affiliate marketing guide for Black Friday 2020

Black Friday is one of the best periods for merchants to maximise their profits by leveraging the affiliate partnerships. This year, everyone agrees that Black Friday will start earlier and will last longer, as it will be dominated by online shopping. Whether you are an affiliate marketing connoisseur or just exploring affiliate avenues, we hope that our Affiliate Marketing Guide for Black Friday will be a useful resource to prepare for the most lucrative time of the year.

The app opportunity in affiliate marketing

In the middle of macroeconomic headwinds, affiliate marketing for apps is a fast-growing opportunity for advertisers and publishers looking to adapt to increased consumer spend in apps. The benefits of promoting apps through affiliate marketing are undeniable: it is cost-effective, speeds-up app discovery, and increases user retention in apps.