In the middle of macroeconomic headwinds, affiliate marketing for apps is a fast-growing opportunity for advertisers and publishers looking to adapt to increased consumer spend in apps. The benefits of promoting apps through affiliate marketing are undeniable: it is cost-effective, speeds-up app discovery, and increases user retention in apps.
Findings indicate advertisers who follow trends and strategically prepare for the back-to-school season will win. Our data shows an increased trend for online shopping, given the current COVID-19 situation. Find out more on how you can prepare for the upcoming back-to-school season.
Nick Morris, VP Engineering at Tradedoubler, writes about the importance of first party tracking in performance marketing and Tradedoubler's solutions to help advertisers upgrade their integrations.
Last week Matthias was a guest at "The Marketing Transformation Podcast" to discuss all topics around Tradedoubler, affiliate marketing in general, and the state of affiliate marketing.
We talked with Kate about all things Letyshops: from their core business values to their biggest benefits for an advertiser.
Get yourself the Tradedoubler Performance Boost! In the second issue of our Know-How Guide, we introduce you to the Performance Display Sector and provide you with some interesting facts and tips around the topic.
Almost 10 years of PAYBACK’s cooperation with Tradedoubler has resulted in an order value of more than a billion zloty generated for dozens of online shops. All this thanks to affiliate technology, which incentivizes buyers to start shopping on the Programme’s website or in the Programme's mobile application by rewarding participants with PAYBACK points.
While COVID-19 is turning our everyday lives upside down and, of course, it imposes significant operational constraints, other developments show the opportunities of affiliate marketing in these uncertain times. We talked to our CEO, Matthias Stadelmeyer, about Affiliate Marketing and the opportunities amidst the COVID-19 Situation.
Easter is approaching, and it is time to get ready, so we’ve put a few ideas of gifts together to help you make the most out of it!
Across Europe, we saw impressive growth in the Home & Garden industry during 2019. The order value increased by 71% YOY, the number of sales grew by 98% YOY.