In the middle of macroeconomic headwinds, affiliate marketing for apps is a fast-growing opportunity for advertisers and publishers looking to adapt to increased consumer spend in apps. The benefits of promoting apps through affiliate marketing are undeniable: it is cost-effective, speeds-up app discovery, and increases user retention in apps.
Findings indicate advertisers who follow trends and strategically prepare for the back-to-school season will win. Our data shows an increased trend for online shopping, given the current COVID-19 situation. Find out more on how you can prepare for the upcoming back-to-school season.
Nick Morris, VP Engineering at Tradedoubler, writes about the importance of first party tracking in performance marketing and Tradedoubler's solutions to help advertisers upgrade their integrations.
Last week Matthias was a guest at "The Marketing Transformation Podcast" to discuss all topics around Tradedoubler, affiliate marketing in general, and the state of affiliate marketing.
Get yourself the Tradedoubler Performance Boost! In the second issue of our Know-How Guide, we introduce you to the Performance Display Sector and provide you with some interesting facts and tips around the topic.
While COVID-19 is turning our everyday lives upside down and, of course, it imposes significant operational constraints, other developments show the opportunities of affiliate marketing in these uncertain times. We talked to our CEO, Matthias Stadelmeyer, about Affiliate Marketing and the opportunities amidst the COVID-19 Situation.
Across Europe, we saw impressive growth in the Home & Garden industry during 2019. The order value increased by 71% YOY, the number of sales grew by 98% YOY.
Our Shopping & Retail Trend Report for 2019 identified growth in OV of 4% YOY and the importance of the Cyber Weekend for the industry. The number of sales increased by a remarkable 36% YOY!
In 2019 we saw great growth in the Health & Beauty order value of 32% YOY! The number of sales grew by a remarkable 31% YOY and Mobile Sales took a share of 44% of all sales. The average order value across all devices remained relatively stable at 38 EUR, the Smartphone AOV slightly decreased compared to 2018 to 36 EUR.
Our Computer & Electronics Trend Report for 2019 identified an average growth in OV of 2% within 2019 and the importance of the Cyber Weekend for the industry.