Get yourself the Tradedoubler Performance Boost! In the second issue of our Know-How Guide, we introduce you to the Performance Display Sector and provide you with some interesting facts and tips around the topic.
While COVID-19 is turning our everyday lives upside down and, of course, it imposes significant operational constraints, other developments show the opportunities of affiliate marketing in these uncertain times. We talked to our CEO, Matthias Stadelmeyer, about Affiliate Marketing and the opportunities amidst the COVID-19 Situation.
Across Europe, we saw impressive growth in the Home & Garden industry during 2019. The order value increased by 71% YOY, the number of sales grew by 98% YOY.
Our Shopping & Retail Trend Report for 2019 identified growth in OV of 4% YOY and the importance of the Cyber Weekend for the industry. The number of sales increased by a remarkable 36% YOY!
In 2019 we saw great growth in the Health & Beauty order value of 32% YOY! The number of sales grew by a remarkable 31% YOY and Mobile Sales took a share of 44% of all sales. The average order value across all devices remained relatively stable at 38 EUR, the Smartphone AOV slightly decreased compared to 2018 to 36 EUR.
Our Computer & Electronics Trend Report for 2019 identified an average growth in OV of 2% within 2019 and the importance of the Cyber Weekend for the industry.
Valentine’s Day 2020 was extremely successful for Tradedoubler! Throughout the week of Valentine’s Day (10th – 14th of February), we saw a growth in order value of 30% YOY, number of sales even increased by 41% YOY!
January 2020 was again very successful for the Travel Industry. Order value in January 2020 grew by +19% compared to January 2019. The number of sales in January 2020 grew by 32% YOY and Mobile Sales by 32% YOY!
On February 4, Google will release Chrome 80. The update will culminate a number of changes to how Cookies are managed that have been phased in over the past few months. Given Chrome’s market share there has been obvious concern around the impact of the update. Find out what is changing in Chrome 80 and what we are doing in response.
Find out what key Tradedoubler spokespersons consider as the key trends in affiliate and performance marketing for 2020!