In 2019 we saw great growth in the Health & Beauty order value of 32% YOY! The number of sales grew by a remarkable 31% YOY and Mobile Sales took a share of 44% of all sales. The average order value across all devices remained relatively stable at 38 EUR, the Smartphone AOV slightly decreased compared to 2018 to 36 EUR.
Our Computer & Electronics Trend Report for 2019 identified an average growth in OV of 2% within 2019 and the importance of the Cyber Weekend for the industry.
Valentine’s Day 2020 was extremely successful for Tradedoubler! Throughout the week of Valentine’s Day (10th – 14th of February), we saw a growth in order value of 30% YOY, number of sales even increased by 41% YOY!
January 2020 was again very successful for the Travel Industry. Order value in January 2020 grew by +19% compared to January 2019. The number of sales in January 2020 grew by 32% YOY and Mobile Sales by 32% YOY!
On February 4, Google will release Chrome 80. The update will culminate a number of changes to how Cookies are managed that have been phased in over the past few months. Given Chrome’s market share there has been obvious concern around the impact of the update. Find out what is changing in Chrome 80 and what we are doing in response.
Find out what key Tradedoubler spokespersons consider as the key trends in affiliate and performance marketing for 2020!
When looking at our results for December 2019 we made some very interesting observations. The holiday shopping season in 2019 was again very successful for Tradedoubler! OV increased by 39% YOY, number of sales by 45% YOY and mobile sales by even 62% YOY.
Find out when consumers prepare and shop for Valentine's Day and read some advice and insights for the romantic day. During the 2 weeks before February 14th, we saw a growth in order value of 35% YOY, number of sales even increased by 49% YOY!
Not only Black Friday and Cyber Monday became large online and offline shopping days in the world, but also the whole Black Week itself. At Tradedoubler we have now finalized our numbers and generated 41% more order value compared to the Black Week 2018 and even 52% more sales!
Traditionally right after Christmas people start to plan their vacation, so January is by far the most important month for this industry. Order value in January 2019 grew by +21% YOY. According to this trend, we expect an even higher OV for January 2020! Learn helpful facts to better plan your successful campaigns now!