Computer & Electronics Trend Report for 2019
Our Computer & Electronics Trend Report for 2019 identified an average growth in OV of 2% within 2019 and the importance of the Cyber Weekend for the industry.
Record numbers on Valentine’s Day 2020!
Valentine’s Day 2020 was extremely successful for Tradedoubler! Throughout the week of Valentine’s Day (10th – 14th of February), we saw a growth in order value of 30% YOY, number of sales even increased by 41% YOY!
Travel Trend Report for January
January 2020 was again very successful for the Travel Industry. Order value in January 2020 grew by +19% compared to January 2019. The number of sales in January 2020 grew by 32% YOY and Mobile Sales by 32% YOY!
Chrome 80 – new cookie management
On February 4, Google will release Chrome 80. The update will culminate a number of changes to how Cookies are managed that have been phased in over the past few months. Given Chrome’s market share there has been obvious concern around the impact of the update. Find out what is changing in Chrome 80 and what we are doing in response.
Affiliate marketing trends 2020
Find out what key Tradedoubler spokespersons consider as the key trends in affiliate and performance marketing for 2020!
Holiday Shopping 2019 Report
When looking at our results for December 2019 we made some very interesting observations. The holiday shopping season in 2019 was again very successful for Tradedoubler! OV increased by 39% YOY, number of sales by 45% YOY and mobile sales by even 62% YOY.
Travel Trend Report – Get ready for January!
Traditionally right after Christmas people start to plan their vacation, so January is by far the most important month for this industry. Order value in January 2019 grew by +21% YOY. According to this trend, we expect an even higher OV for January 2020! Learn helpful facts to better plan your successful campaigns now!
Uniqodo’s Guide to your Coupon Strategy
Uniqodo can help reduce over-discounting that can be quite common in the affiliate space. If you already use or are considering the use of promo codes, it’s important before setup to have strategies in place to prevent code misuse. Avoid falling into the trap of giving out discounts that lower...
Tradedoubler attends RevLifter Event: Black Friday – Now it’s Personal
The Tradedoubler team joined RevLifter as they hosted their very first event focusing on how to personalise deals and incentives during the peak period.
Publishers risk to lose half of their revenue!
Recent Google study reveals that publishers might lose >50% of revenue if Google disabled access to cookies. Advertisers should move to 1st party tracking now!