As the affiliate industry grapples with the changes introduced by GA4, Tradedoubler provides insights, transparency and solutions to navigate the evolving landscape - concluding GA4 is not a tool which can, or should, be used to validate affiliate specific transactions.
We took a closer look at the performance from our network during Singles Day and summarised the highlights in our Singles Day Highlights 2023. Check it out now!
With Google forcing marketers to Google Analytics 4, we have been running experiments with GA4. Read now what has changed and its impact on revenue reporting.
Performance Marketing in transition: This is how you master the challenges of the new Customer Journey with the Performance Group by Tradedoubler!
We are proud to announce that Tradedoubler CEE has won again an award at the Performance Marketing Diamonds CEE 2023 with our partner Sinsay!
Tradedoubler is deeply pleased to announce the acquisition of KAHA GmbH (zezam), a German creator commerce platform.
Together with Dognet Affiliate Network, Tradedoubler is an official partner of the international eCommerce Summit 2023. Read now for more information!