Publisher Spotlight: 20minutos
We interviewed our Spanish Publisher 20minutos to find out some insights about the company, their plans for Black Friday and many more!
Stay in touch with your users through remarketing affiliates
Remarketing affiliates are those who use email campaigns to reach users who have engaged with a website or added items to their shopping cart and left without buying. Usually, they include a discount to incentivise these users to complete the purchase.
How to build a strong user acquisition strategy for your app
Finding the right users for your app is a challenge. At Tradedoubler we say: “Challenge accepted!” We leverage a unique mix of partnerships to offer a performance-based app install solution to marketers looking to drive high value users to their apps.
Tradedoubler becomes certified partner of TikTok
We are excited to announce that Tradedoubler has become one of the first certified partners of TikTok in Europe. With this collaboration we are bringing new opportunities for our clients and partners to increase their brand awareness and website traffic by connecting them with TikTok’s community made of more than 800 million monthly active users.
Work with PPC affiliates to scale your growth
PPC affiliates are those who use paid advertising to promote their merchants’ brands and products. They invest their own time and money upfront, in order to buy traffic that they hope will convert, so that they can be rewarded with their affiliate commissions.
Your affiliate marketing guide for Black Friday 2020
Black Friday is one of the best periods for merchants to maximise their profits by leveraging the affiliate partnerships. This year, everyone agrees that Black Friday will start earlier and will last longer, as it will be dominated by online shopping. Whether you are an affiliate marketing connoisseur or just exploring affiliate avenues, we hope that our Affiliate Marketing Guide for Black Friday will be a useful resource to prepare for the most lucrative time of the year.
The app opportunity in affiliate marketing
In the middle of macroeconomic headwinds, affiliate marketing for apps is a fast-growing opportunity for advertisers and publishers looking to adapt to increased consumer spend in apps. The benefits of promoting apps through affiliate marketing are undeniable: it is cost-effective, speeds-up app discovery, and increases user retention in apps.
Tradedoubler acquires the App Install business of Pocket Media
Tradedoubler has acquired the app install business line of Pocket Media, a mobile media network based in the Netherlands. Tradedoubler is adding this app install solution to complement its existing app business and address the increased demand from advertisers to cover the entire app user journey from install and engagement to conversion.
CSS is Your Key to Success
CSS partners provide you with an array of different resources, especially for a company that wants to attract new customers or increase their traffic on Shopping Ads.
Publisher Spotlight: Get My Slice
We interviewed our UK Publisher Get My Slice to find out some insights and fun facts about the company, as well as their future in affiliate marketing.