Third-party cookie depreciation

In 2023, Google laid out its roadmap for phasing out third-party cookies. The planned approach is a testing period at the start of 2024. Find out now why you don't have to worry about it!

What consumers buy on Valentine’s Day

It’s time to get ready for Valentine’s Day! To ensure you can offer consumers what they expect, we conducted a survey with approximately 500 individuals and summarised the findings into valuable tips.

Black Friday Highlights 2023

We took a closer look at the performance during Black Friday and Cyber Monday from our network and summarised the highlights in our Black Friday Highlights 2023.

Influencer Marketing Trend 2024: CPC Campaigns

Influencer Marketing Trend 2024: CPC Campaigns Get ready for 2024 with Influencer Marketing now! It’s crucial for brands to keep up with the latest trends to successfully perform influencer marketing campaigns. The trend for 2024 will be CPC campaigns, and it’s essential for you to understand why. Why CPC Campaigns...