In the middle of macroeconomic headwinds, affiliate marketing for apps is a fast-growing opportunity for advertisers and publishers looking to adapt to increased consumer spend in apps. The benefits of promoting apps through affiliate marketing are undeniable: it is cost-effective, speeds-up app discovery, and increases user retention in apps.
CSS partners provide you with an array of different resources, especially for a company that wants to attract new customers or increase their traffic on Shopping Ads.
Findings indicate advertisers who follow trends and strategically prepare for the back-to-school season will win. Our data shows an increased trend for online shopping, given the current COVID-19 situation. Find out more on how you can prepare for the upcoming back-to-school season.
We talked with Tsehai about all things Ippies: from their relationship with Tradedoubler to their biggest benefits for an advertiser, upcoming promotions, and more.
Read our chat with Francesco from Bantoa about the benefits they have to offer, their future, insights on their collaboration with Tradedoubler any many more!
Nick Morris, VP Engineering at Tradedoubler, writes about the importance of first party tracking in performance marketing and Tradedoubler's solutions to help advertisers upgrade their integrations.
Get yourself the Tradedoubler Performance Boost! In the third issue of our Know-How Guide, we introduce you to the Influencers and provide you with some interesting facts and tips around the topic.
Get yourself the Tradedoubler Performance Boost! In the second issue of our Know-How Guide, we introduce you to the Performance Display Sector and provide you with some interesting facts and tips around the topic.
Get yourself the Tradedoubler Performance Boost! In the first issue of our Know-How Guide, we introduce you to Premium Content and provide you with some interesting facts and tips around the topic.
Google is rolling out a big change in its shopping section. With the change, the Google Shopping tab results will consist primarily of free product listings. Find out more about the change, its implications on advertisers, and what you can do.