High fives all around
We have made 3 key organizational changes to enhance its ability to provide exceptional service & growth potential for our advertisers, partners & stakeholders.
Technology Trends and Insights with Nick Morris
Third-party cookie depreciation, reliable tracking setup, AI and machine learning, automation - Topics that concern the performance marketing industry. Wolfgang Scherer (aka Wollo) spoke to Nick Morris and dived into these topics.
Third-party cookie depreciation
In 2023, Google laid out its roadmap for phasing out third-party cookies. The planned approach is a testing period at the start of 2024. Find out now why you don't have to worry about it!
Black Friday Highlights 2023
We took a closer look at the performance during Black Friday and Cyber Monday from our network and summarised the highlights in our Black Friday Highlights 2023.
The impact of GA4 and why it shouldn’t be used to validate affiliate transactions
As the affiliate industry grapples with the changes introduced by GA4, Tradedoubler provides insights, transparency and solutions to navigate the evolving landscape - concluding GA4 is not a tool which can, or should, be used to validate affiliate specific transactions.
Singles Day Highlights 2023
We took a closer look at the performance from our network during Singles Day and summarised the highlights in our Singles Day Highlights 2023. Check it out now!
Google Analytics 4
With Google forcing marketers to Google Analytics 4, we have been running experiments with GA4. Read now what has changed and its impact on revenue reporting.
Performance Marketing in transition
Performance Marketing in transition: This is how you master the challenges of the new Customer Journey with the Performance Group by Tradedoubler!
Performance Marketing Diamonds Award
We are proud to announce that Tradedoubler CEE has won again an award at the Performance Marketing Diamonds CEE 2023 with our partner Sinsay!
Tradedoubler acquires zezam
Tradedoubler is deeply pleased to announce the acquisition of KAHA GmbH (zezam), a German creator commerce platform.