The different types of ad formats to boost your app
Mobile is taking over the world - There are many ad formats you can consider. Let’s have a quick walk through the options.
Our UK event on native technology
Tradedoubler UK hold another successful virtual affiliate event, focusing on all native technology partners. For advertisers understanding what they truly represent for their partner growth and opportunity as we progress and plan for 2021 and beyond.
How to build a strong user acquisition strategy for your app
Finding the right users for your app is a challenge. At Tradedoubler we say: “Challenge accepted!” We leverage a unique mix of partnerships to offer a performance-based app install solution to marketers looking to drive high value users to their apps.
Better insights in Publisher Interface now live
New features for publishers enable greater transparency, increase efficiency and enable our publishers to take more informed business decisions.
Release of new functionalities to Publisher Interface and Publisher API
Tradedoubler releases more functionalities to Publisher Interface, e.g. simplified account management, multiple user access and new reports, and Publisher API.
Publishers risk to lose half of their revenue!
Recent Google study reveals that publishers might lose >50% of revenue if Google disabled access to cookies. Advertisers should move to 1st party tracking now!
A new generation of affiliate marketing
At Tradedoubler we have put together a vision for a new generation of affiliate marketing based on an Open Platform concept and the usage of Blockchain technology.
Google Shopping and CSS
Tradedoubler expert Tom Blomqvist explains how Google Shopping and Comparison Shopping Services (CSS) work and how you can drive more revenue by allowing additional external CSS.
Is this the death of 3rd Party Cookies?
After ITP 2.2 on Safari, Google also announced new privacy settings on Chrome Browsers. Riccardo Favara explains restrictions and implications for advertisers.
Blockchain and Affiliate Marketing
How Blockchain will revolutionise Affiliate Marketing The following article was published on LinkedIn. The affiliate marketing industry was worth approx. 13 Billion US $ in 2018 with annual growth of 12%. Affiliate Marketing is used by 80% of brands, is one of the most profitable forms of online advertising and...