Uniqodo can help reduce over-discounting that can be quite common in the affiliate space. If you already use or are considering the use of promo codes, it’s important before setup to have strategies in place to prevent code misuse. Avoid falling into the trap of giving out discounts that lower...
New features for publishers enable greater transparency, increase efficiency and enable our publishers to take more informed business decisions.
The Tradedoubler team joined RevLifter as they hosted their very first event focusing on how to personalise deals and incentives during the peak period.
Tradedoubler releases more functionalities to Publisher Interface, e.g. simplified account management, multiple user access and new reports, and Publisher API.
Recent Google study reveals that publishers might lose >50% of revenue if Google disabled access to cookies. Advertisers should move to 1st party tracking now!
At Tradedoubler we have put together a vision for a new generation of affiliate marketing based on an Open Platform concept and the usage of Blockchain technology.
Tradedoubler expert Tom Blomqvist explains how Google Shopping and Comparison Shopping Services (CSS) work and how you can drive more revenue by allowing additional external CSS.
After ITP 2.2 on Safari, Google also announced new privacy settings on Chrome Browsers. Riccardo Favara explains restrictions and implications for advertisers.
How Blockchain will revolutionise Affiliate Marketing The following article was published on LinkedIn. The affiliate marketing industry was worth approx. 13 Billion US $ in 2018 with annual growth of 12%. Affiliate Marketing is used by 80% of brands, is one of the most profitable forms of online advertising and...
What is an API and why is it important today? What kind of APIs does Tradedoubler offer and how can you benefit from using them?