Technology Updates: Advertisers
We are continuously developing our technology offers. Here you will find an overview of all new features, tools, and technical updates for our Advertisers!
We are continuously developing our technology offers. Here you will find an overview of all new features, tools, and technical updates for our Advertisers!
We are continuously developing our technology offers. Here you will find an overview of all new features, tools, and technical updates for our Publishers!
Third-party cookie depreciation, reliable tracking setup, AI and machine learning, automation - Topics that concern the performance marketing industry. Wolfgang Scherer (aka Wollo) spoke to Nick Morris and dived into these topics.
Our new Developer Documentation Portal comes with even more input on integrating our APIs and automating the affiliate activities of advertisers, publishers, and private network partners!
In 2023, Google laid out its roadmap for phasing out third-party cookies. The planned approach is a testing period at the start of 2024. Find out now why you don't have to worry about it!
As the affiliate industry grapples with the changes introduced by GA4, Tradedoubler provides insights, transparency and solutions to navigate the evolving landscape - concluding GA4 is not a tool which can, or should, be used to validate affiliate specific transactions.
With Google forcing marketers to Google Analytics 4, we have been running experiments with GA4. Read now what has changed and its impact on revenue reporting.