What is Parallel Tracking and how will it affect you
From Oct. 30 Google will make Parallel Tracking mandatory across Google Ads accounts. Read what technical changes Tradedoubler's publishers should consider
ITP Information Update
On September 17th Apple will release an update to its Intelligent Tracking Prevention (ITP) across its Safari browser which will affect both mobile and desktop devices (iOS and OS X).
User Journey Reporting
Affiliate clients reviewing user journey analyses get a better understanding how websites generate leads/sales. Discussing this with BI-expert David Cadman.
The benefits of running your own private network
A private network allows you to manage your own affiliate campaigns, commissions and partners with a white-label solution. We have discussed with Remy Marchesin, Head of Technology at Tradedoubler France, how clients can grow their business with a private network.
First Party Cookies in Affiliate Marketing
Growing your affiliate business in times of Ad Blockers, Private Browsing or ITP 2.0 on Safari seems difficult. We are interviewing Riccardo Favara on the importance of First Party Cookies.
Understanding Safari Intelligent Tracking Prevention (ITP)
Later this year, Apple plans to release an update to its Intelligent Tracking Prevention (ITP) across its Safari browser which will affect both mobile and desktop devices (iOS and OS X) https://www.cnet.com/news/heres-how-apples-browsing-privacy-features-will-work-safari/. This change is targeted at technologies that rely on third-party tracking and profiling, largely players such as Google and Facebook.
What is it, and are you ready for ITP 2.0?
At Tradedoubler we've been testing the upcoming changes to Safari and are ensuring we are prepared for this release. Please see our recommendations.
5 Tips for a successful Influencer Marketing Campaign
Learn why low quality Images convert better than high quality. Filip Askviken, CEO at Metapic, the popular Swedish blogger platform, gives some insights on the dos and don’ts for a successful influencer marketing campaign.
The GDPR and what it means for affiliates
The EU General Data Protection Regulation (GDPR) is the new legal framework governing the use of personal data across all EU markets. This article contains the background to the new regulation and some useful links for all major European markets.