Growing your affiliate business in times of Ad Blockers, Private Browsing or ITP 2.0 on Safari seems difficult. We are interviewing Riccardo Favara on the importance of First Party Cookies.
Later this year, Apple plans to release an update to its Intelligent Tracking Prevention (ITP) across its Safari browser which will affect both mobile and desktop devices (iOS and OS X) https://www.cnet.com/news/heres-how-apples-browsing-privacy-features-will-work-safari/. This change is targeted at technologies that rely on third-party tracking and profiling, largely players such as Google and Facebook.
At Tradedoubler we've been testing the upcoming changes to Safari and are ensuring we are prepared for this release. Please see our recommendations.
Learn why low quality Images convert better than high quality. Filip Askviken, CEO at Metapic, the popular Swedish blogger platform, gives some insights on the dos and don’ts for a successful influencer marketing campaign.
The EU General Data Protection Regulation (GDPR) is the new legal framework governing the use of personal data across all EU markets. This article contains the background to the new regulation and some useful links for all major European markets.