Google Shopping and CSS
Tradedoubler expert Tom Blomqvist explains how Google Shopping and Comparison Shopping Services (CSS) work and how you can drive more revenue by allowing additional external CSS.
Is this the death of 3rd Party Cookies?
After ITP 2.2 on Safari, Google also announced new privacy settings on Chrome Browsers. Riccardo Favara explains restrictions and implications for advertisers.
Blockchain and Affiliate Marketing
How Blockchain will revolutionise Affiliate Marketing The following article was published on LinkedIn. The affiliate marketing industry was worth approx. 13 Billion US $ in 2018 with annual growth of 12%. Affiliate Marketing is used by 80% of brands, is one of the most profitable forms of online advertising and...
What is an API
What is an API and why is it important today? What kind of APIs does Tradedoubler offer and how can you benefit from using them?
New Publisher Interface and Publisher API now live
Tradedoubler releases new Publisher Interface and new Publisher API as first applications connected to the recently announced Open Platform concept.
Tradedoubler Product Vision: Open Platform using Blockchain Technology
Tradedoubler announces product vision for a new generation of affiliate marketing: An Open Platform using Blockchain Technology. New Publisher Interface and Publisher API to launch on 20 March.
What is Parallel Tracking and how will it affect you
From Oct. 30 Google will make Parallel Tracking mandatory across Google Ads accounts. Read what technical changes Tradedoubler's publishers should consider
Cross-Device: Tracking in a multi-device world
On average, two out of five purchases finish on another device than they started on. Riccardo Favara explains why cross-device tracking is so important.
ITP Information Update
On September 17th Apple will release an update to its Intelligent Tracking Prevention (ITP) across its Safari browser which will affect both mobile and desktop devices (iOS and OS X).
User Journey Reporting
Affiliate clients reviewing user journey analyses get a better understanding how websites generate leads/sales. Discussing this with BI-expert David Cadman.