From Oct. 30 Google will make Parallel Tracking mandatory across Google Ads accounts. Read what technical changes Tradedoubler's publishers should consider
Later this year, Apple plans to release an update to its Intelligent Tracking Prevention (ITP) across its Safari browser which will affect both mobile and desktop devices (iOS and OS X) https://www.cnet.com/news/heres-how-apples-browsing-privacy-features-will-work-safari/. This change is targeted at technologies that rely on third-party tracking and profiling, largely players such as Google and Facebook.
At Tradedoubler we've been testing the upcoming changes to Safari and are ensuring we are prepared for this release. Please see our recommendations.