First party tracking in performance marketing
Nick Morris, VP Engineering at Tradedoubler, writes about the importance of first party tracking in performance marketing and Tradedoubler's solutions to help advertisers upgrade their integrations.
Chrome 80 – new cookie management
On February 4, Google will release Chrome 80. The update will culminate a number of changes to how Cookies are managed that have been phased in over the past few months. Given Chrome’s market share there has been obvious concern around the impact of the update. Find out what is changing in Chrome 80 and what we are doing in response.
Publishers risk to lose half of their revenue!
Recent Google study reveals that publishers might lose >50% of revenue if Google disabled access to cookies. Advertisers should move to 1st party tracking now!
Is this the death of 3rd Party Cookies?
After ITP 2.2 on Safari, Google also announced new privacy settings on Chrome Browsers. Riccardo Favara explains restrictions and implications for advertisers.
What is an API
What is an API and why is it important today? What kind of APIs does Tradedoubler offer and how can you benefit from using them?
Importance of First Party Cookies
Learn why it is so important to migrate to first party cookies tracking now, to get the most out of your upcoming Valentine’s Day activities.
Product feeds
How to increase your product visibility and sales with product feeds
What is Parallel Tracking and how will it affect you
From Oct. 30 Google will make Parallel Tracking mandatory across Google Ads accounts. Read what technical changes Tradedoubler's publishers should consider
Cross-Device: Tracking in a multi-device world
On average, two out of five purchases finish on another device than they started on. Riccardo Favara explains why cross-device tracking is so important.
ITP Information Update
On September 17th Apple will release an update to its Intelligent Tracking Prevention (ITP) across its Safari browser which will affect both mobile and desktop devices (iOS and OS X).