First Party Cookies in Affiliate Marketing
Growing your affiliate business in times of Ad Blockers, Private Browsing or ITP 2.0 on Safari seems difficult. We are interviewing Riccardo Favara on the importance of First Party Cookies.
Understanding Safari Intelligent Tracking Prevention (ITP)
Later this year, Apple plans to release an update to its Intelligent Tracking Prevention (ITP) across its Safari browser which will affect both mobile and desktop devices (iOS and OS X) https://www.cnet.com/news/heres-how-apples-browsing-privacy-features-will-work-safari/. This change is targeted at technologies that rely on third-party tracking and profiling, largely players such as Google and Facebook.
What is it, and are you ready for ITP 2.0?
At Tradedoubler we've been testing the upcoming changes to Safari and are ensuring we are prepared for this release. Please see our recommendations.