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- E-Com Day Insights: Matthias Stadelmeyer on Risk, Resilience & Growth
At Breakit’s E-Com Day 2025 , one of Sweden’s premier gatherings for digital commerce leaders, our CEO Investors and boards now look at channel diversity the same way they look at diversified revenue streams Björn: How does marketing channel diversification open doors to new markets and revenue streams? It was an honor to be part of E-Com Day. A heartfelt thank you to Björn Påhlman Spenger for a fantastic conversation and to the Breakit team for
- Tradedoubler Team announces strategic rebranding of its Partner Marketing business!
Today, we celebrate a milestone in our history: A strategic rebranding of our Partner Marketing business which has resulted in a new brand platform framework. During the past months, we have invested in several strategic initiatives with the aim of redefining our strategic focus, and we are proud to present the results today: a dedicated Partner Marketing brand platform with a new corporate identity and visual design. There couldn't be a better time to announce this fantastic news, as we are also celebrating our 25th anniversary as a company this weekend. Our thriving legacy and our future-oriented Partner Marketing approach are perfectly summed up in our new brand core: Boosting partnerships since 1999. “Affiliate, now Partner Marketing, has been our core business for 25 years. It is and always has been one of the most relevant marketing channels for Brands and Publishers alike. Our new brand platform and visual identity accurately depict the pivotal position that Partner Marketing has within Digital Marketing and will enable our Brands and Publishers to become more respected and thriving Digital Marketing players. 'Boosting Partnerships' is now our brand core and guiding principle for all our actions and for all stakeholders in our global Partner Marketing Network”, says Matthias Stadelmeyer, CEO. What does boosting partnerships mean? Our brand core builds on two central promises that drive us: We are in the market to empower a thriving Partner Network where everyone wins, and we are the committed growth companion for all our partners. In an empowered and thriving network, we host Brands and Publishers – big and small, mainstream and niche, and from any industry and digital marketing model. Tradedoubler is the committed growth companion for all our partners, while standing on the pillars of growth (bringing a positive change), commitment (along the whole growth journey) and companionship (by working closely together). We stand behind two promises which shape our goals: Making a positive difference through what we do and how we do it, and driving performance while making great results happen for Brands and Publishers alike – or condensed in two simple words: Boosting partnerships. Uli Bartholomäus, new VP Marketing states: “I feel honored to launch a new corporate brand strategy and modern visual identity for this thriving legacy brand. Since its foundation Tradedoubler has established a unique culture that is now aligned with our brand and visual identity and our ambitions going forward. We will never cease to empower Brands, Publishers, and ourselves to become the best version of oneself within the professional space of Digital Marketing.” Partner Marketing in the Sweetspot Tradedoubler’s strategic rebranding underscores our firm belief that Partner Marketing continues to belong to the most relevant Online Marketing channels. This claim is based on the CPA centric business model in which Partner Marketing operates within, entailing that Brands can scale sales without increasing marginal costs. This is what we refer to as the 'Sweetspot' that our Brands are in. This is unique to most other forms of Online Marketing, where scale usually comes with higher costs. Furthermore, we believe Partner Marketing to be the most innovative form of Online Marketing. The vast number of Publishers in our Partner Network are creative entrepreneurs, smart startups, and professional corporations to which Brands basically outsource their sales goals and scaling ambitions to. Since Publishers primarily work on a CPA basis, they are highly committed to reach the Brands’ goals, as it is in their own interest to maximize sales and earnings. We would love it if you joined us in celebrating our new brand platform and visual design. Check it out at www.tradedoubler.com and stay tuned for exciting content to come!
- Discover Atolls' strategies for scaling globally: Episode #5 of The Partner Marketing Podcast
Despite lacking e-commerce experience, the team navigated the nascent venture capital and e-commerce Building on their experiences and insights gained from DropGifts, Gerhard and his team identified untapped teams in target markets handled client relations, cultural nuances, and regional challenges, ensuring criteria: They had a lot of traffic; they were all somehow thinking about how to add a new revenue stream Internally, the rebrand aimed to unify their team, which had grown significantly through acquisitions
- Scaling our US Business: Leonie Vallerius Steps Into New Director of Growth Role
Leading the Next Phase of Growth in the US In her new role, Leonie will oversee US teams - leading Overseeing the teams enables me to get a clear understanding of where we are, what is going well, and I want our teams to work very closely together to ensure we achieve this goal. I want to be a mentor to our teams and grow both the team’s expertise as well as TD's overall performance If you want to explore your growth opportunities in the US, get in touch with our team - we’d love to
- Activating Customers Post-Purchase with BrandSwap
Highlighting relevant third-party rewards to your customers can unlock an extra stream of revenue. It all comes back to generating fresh streams of income. You simply get its tracking live, collaborate with their team on how your solution works, select your
- Manage All Your Affiliate Clients in One Place: Introducing TD Agency
But as client portfolios grow, managing affiliate programmes across multiple brands, markets, and teams Too many logins, inconsistent reporting, and teams spending more time on administration than optimisation formats, KPIs, and performance expectations Increasing pressure to clearly prove incremental value Teams instantly Maintain full brand-level control, visibility, and permissions This makes it easier for agency teams Key Features for Agency Teams TD Agency focuses on the areas where teams feel pressure most: reporting
- Tradedoubler Expands in Brazil to Support Growth in Latin America
Backed by a strong local team, we’re creating new performance-driven affiliate opportunities for brands Our Local Presence in Brazil As part of our commitment to Brazil, we’re expanding our Tradedoubler team Having a strong local team allows us to better understand our clients’ and partners’ needs and deliver Get in touch with our team - we’d love to talk.
- Tradedoubler at PI Live USA
Live USA takes place on April 16-18, 2024, at the Intercontinental in Miami, and your Tradedoubler team Arrange a meeting with our new business team to discuss how Tradedoubler technologies and services can The Tradedoubler team is super excited to meet you there! Contact us now! No problem- Reach out to our business team now and level up your partner marketing program >>
- Bankruptcy, Buzz, Belief: Dunkin’s Brand Revival | Podcast Episode #26
Podcast, Matthias talks to Youssef Besali, Chief Marketing Officer of Dunkin’ Benelux, about how his team I oversee all the marketing activities - we have a pretty small in-house team, and the company structure The marketing team was small and tightly knit, functioning almost like a family, and Youssef’s leadership To rebuild a brand after a bankruptcy, the team needed to analyze every broken element. The team decided to use Instagram and Facebook as their primary communication hubs.
- Publisher Spotlight: ORPIVA AI
I joined the team in 2021, and my day-to-day activities include fostering strategic Partnerships and upholding these principles, we not only foster trust and loyalty but help brands to create new revenue streams
- What it takes to win the U.S. market | Podcast Episode #15
He built a 35+ person team from scratch, won trust from giants like CNN and Business Insider, and carved I was living in Amsterdam, launching the team, hiring the editorial team. After two years, I took over the US team and closed the circle. Building the Team: From Zero to a Thriving Unit The local team in Atlanta has grown to around 30–35 people in just two years, with an additional offshore team approximately twice that size.
- Tradedoubler Joins Forces with PartnerBoost to Unlock Amazon Affiliate Opportunities
This collaboration opens up entirely new revenue streams for our Publishers by providing seamless access instead of the 1-Day window offered by Amazon Personalized support provided by the customer success team











