We’re thrilled to announce our strategic partnership with PartnerBoost, the leading Amazon attribution platform. This collaboration opens up entirely new revenue streams for our Publishers by providing seamless access to Amazon’s affiliate ecosystem.
With Germany being Amazon’s second largest market worldwide, we’re starting our collaboration in the German market. Tradedoubler Publishers in Germany can now promote thousands of products from over 70 Amazon Brands - all seamlessly within their existing Tradedoubler Publisher account.
“This partnership unlocks a completely new earnings opportunity for Tradedoubler Publishers, significantly increasing revenue through PartnerBoost’s elevated commissions and Amazon’s nearly 4× higher conversion windows. For Publishers accustomed to the direct‑to‑consumer model, this isn’t just incremental; it’s transformational, turning existing traffic into a powerful profit engine,” states William Hamer-Jones, Vice President of Partnerships at PartnerBoost.
Amazon’s Attribution Affiliate Program: A New Era for Publishers
Amazon is increasingly prioritizing external traffic to fuel seller growth. To enable this, the company opened its API for better measurement of non-Amazon traffic, including: Search, Social Media, Display Advertising, and – most important for our industry – Affiliate/ Partner Marketing. And this is where PartnerBoost shines.
PartnerBoost empowers over 2,500 Amazon Brands worldwide to manage their affiliate programs with transparent traffic insights and customized commission structures. Brands like Anker, EltaMD, Midea, Narwal, Utec, and Jackery trust PartnerBoost to maximize their Amazon performance.
Publishers working with PartnerBoost benefit from:
Competitive commissions of 10-30% (depending on Brands/vertical)
14-Day cookie window instead of the 1-Day window offered by Amazon
Personalized support provided by the customer success team
Incentives, including CPA increases, free products, and flat fees
It’s worth noting the difference between Amazon Attribution and Amazon Associates. Amazon Associates is Amazon’s standard affiliate program - open to anyone - but with fixed commissions and a short 24-hour cookie window. Amazon Attribution, in contrast, gives sellers longer cookie windows, higher customizable commissions, and full performance insights. PartnerBoost combines these benefits, giving Publishers more earnings (up to triple commissions), better tracking, and access to exclusive Amazon Brand promotions.
How Tradedoubler Publishers Benefit
As a Tradedoubler Publisher in the German market, you can now partner with more than 70 Amazon Sellers and promote thousands of products:
Getting started is simple:
Log in to your publisher interface and go to “All Programs.”
Search for “Amazon Best Seller.”
Apply to the program. Once approved, you’ll gain access to all PartnerBoost’s DACH Amazon Sellers.
With the product feed provided, you’ll have everything you need - product details, promotional materials, and brand assets - to effectively promote Amazon brands and their products.
Exciting Times Ahead
Our launch for Germany is just the start. We will expand PartnerBoost to other markets soon, giving more Publishers the chance to tap into Amazon’s affiliate potential.
And it’s not just Publishers who will benefit. This collaboration also opens up major opportunities for Brands:
One dashboard for all Partner Marketing activities: Soon, Brands will be able to manage both their DTC store and their Amazon shop directly through the Tradedoubler dashboard - making campaign management simpler, faster, and more efficient.
Opportunities for Amazon-Only Brands: Even Brands that operate exclusively on Amazon can now join the Tradedoubler network, tap into our vast Publisher base, and benefit from high-quality promotion across multiple channels.
“By joining forces with PartnerBoost, we’re unlocking powerful growth for our network. Publishers gain access to 70+ Amazon Brands, higher commissions, and Amazon’s attribution program. For Brands, the opportunities are huge - soon they’ll manage both their online store and Amazon shop from one dashboard, and also Amazon-only Brands can tap into our Publisher network. This collaboration opens a whole new chapter of revenue potential, and we look forward to what’s ahead”, shares Benjamin Gromann, General Manager DACH.
If you’re a Publisher in Germany log in to your TD Publisher account and explore our new Amazon Best Seller program today.
Are you a Brand or Agency selling on Amazon? Tap into our powerful Publisher network to boost visibility, drive traffic, and unlock new revenue opportunities - get in touch with us!
Want to learn more about PartnerBoost? Visit their website or listen to our The Partner Marketing Podcast episode with PartnerBoost’s William Hamer-Jones.