Stockholm, 6 April 2016
Tradedoubler launches TD ENGAGE as part of the new enhanced Performance Marketing solution
In response to the increasingly sophisticated on-line market Tradedoubler has launched TD ENGAGE, a solution that helps online retailers use a powerful combination of data and artificial intelligence to understand purchase behaviour and to accurately identify and reach new customers with tailored and targeted advertising.
Matthias Stadelmeyer, CEO of Tradedoubler, commented, “The launch of TD ENGAGE is part of Tradedoubler’s new enhanced Performance Marketing solution, which is scalable and includes multiple digital channels. The new product offering uses a combination of data-driven insight and artificial intelligence to increase the customer base of our clients. It will expand Tradedoubler’s addressable market significantly.”
TD ENGAGE helps brands to build an accurate picture of their typical customer. Tradedoubler does this by tracking 1 billion affiliate transactions every day, drawing on 17 years’ of data analysis expertise to form an understanding of customer buying behaviour and develop profiles of the entire market. It combines this understanding with retailer data to identify new customers and drives them to the retailer’s sites, potentially turning them into new customers.
Online shopping is still growing rapidly. But understanding the complexity of online shopping behaviour is increasingly difficult for marketers; building profiles of customers to understand them and deliver relevant and timely ads on the right channel at the right time is a challenge. Marketers need to look at the behavioural characteristics of their existing customers to better identify new audiences, target ads and optimise their budgets. It is clear from Tradedoubler’s research that consumers want to find new brands, and they like it when they receive advertising that is relevant to them. TD ENGAGE has been designed with this in mind. It enables marketers to identify and reach new customers in a way that is targeted and welcomed.
For further information, please see Tradedoubler’s new website, tradedoubler.com, or contact:
CEO of Tradedoubler
Tel: +49 (0)89 2158 72 290
Tradedoubler is an international leader in performance-based digital marketing and technology. Founded in Sweden in 1999, Tradedoubler pioneered affiliate marketing in Europe and remains the most successful pan-European performance marketing company, combining strategic international insight with detailed in-country expertise. It helps 2,000 advertisers achieve their business goals through its high quality network of 140,000 publishers and was the first to offer an integrated e- and m-commerce offering to help advertisers extend their online programmes to users on mobile devices.
Tradedoubler is committed to close collaboration with each customer, helping them to generate revenue and succeed on a national and international scale. Among Tradedoubler’s advertisers are American Express, ClubMed, Disney, Expedia and CDON. The share is listed on Nasdaq OMX on the Stockholm Exchange.
More information can be found on www.tradedoubler.com