Tradedoubler partners with metaapes to expand business partnership after proven success in UK, southern & central Europe

Tradedoubler, the international performance marketing and technology company, is extending its strategic and international relationship with Lufthansa, Europe’s largest airline, to launch high quality affiliate programmes in the Nordic countries, Austria and Switzerland as well as Lufthansa’s important home market of Germany.

The agreement follows Tradedoubler’s success in managing Lufthansa’s affiliate programmes in the UK, Portugal, Spain, Italy and Poland. Tradedoubler worked closely as a partner of Lufthansa’s affiliate marketing agency, metaapes, which brokered the original strategic affiliate marketing deal for Lufthansa with Tradedoubler in the UK, Italy and Poland.

Julius Ewig, Head of Affiliate-Marketing, metaapes says: “We have a long and successful partnership with Tradedoubler and so when Lufthansa asked us to expand its international affiliate programme, Tradedoubler was our first choice.”

Thorsten Asmussen, Manager Online Sales and Mobile Services, Lufthansa explains: “Lufthansa is a global airline, with powerful roots in its home market of Germany. For the extension of our affiliate programme we needed a partner who shared our international vision, but could also offer unrivalled local knowledge and expertise.”

Jon Lord, Group Director, International Sales and Client Development, Tradedoubler comments: “Lufthansa’s confidence in Tradedoubler is extremely gratifying and we’re especially excited about expanding the international reach of such a prestigious client through the metaapes agency.

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“The travel industry has always been one of our strongest sectors and this is reflected in the success we’ve achieved with Lufthansa to date. The combination of our unique technology platform and high quality network standards, have proven to be extremely effective in increasing sales for the airline and we look forward to repeating this in the new markets.”

ENDS

For further information, please contact:

Jane Henry

Head of PR & Communications

Tradedoubler

+44 20 7798 5866

[email protected]

About Tradedoubler

Tradedoubler is an international leader in performance-based digital marketing and technology. Founded in Sweden in 1999, Tradedoubler pioneered affiliate marketing in Europe and remains the most successful pan-European affiliate marketing company, combining strategic international insight with detailed in-country expertise. It helps 2,000 advertisers achieve their business goals through its high quality affiliate network of 140,000 publishers and was the first to offer an integrated e- and m-commerce offering to help advertisers extend their online programmes to users on mobile devices.

Tradedoubler is committed to close collaboration with each customer, helping them to generate revenue and succeed on a national and international scale. Among Tradedoubler’s advertisers are American Express, ClubMed, Dell, Disney, Expedia and CDON. The share is listed on Nasdaq OMX on the Stockholm Exchange.

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