Chrome 80 – new cookie management On the 4th of February, Google will release Chrome 80. This will culminate a number of changes to how Cookies are managed that have been phased in over the past few months. For publishers, advertisers and affiliate networks this has centered around a feature...
Affiliate Marketing Trends 2020 Matthias Stadelmeyer, CEO Tradedoubler In 2019 we already saw a very exciting development of affiliate marketing not only in the business directly, but as well in the number of new topics that are linked to affiliate marketing. 2020 has the potential for some of these ideas...
With 3rd Party Cookies Publishers risk to lose more than 50% of revenue A study recently published by Google reveals that the average revenue of the top global publishers would decrease by over 50% if Google disabled access to cookies. The findings of this study underline the necessity for...