In 2023, Google laid out its roadmap for phasing out third-party cookies. The planned approach is a testing period at the start of 2024. Find out now why you don't have to worry about it!
We took a closer look at the performance during Black Friday and Cyber Monday from our network and summarised the highlights in our Black Friday Highlights 2023.
As the affiliate industry grapples with the changes introduced by GA4, Tradedoubler provides insights, transparency and solutions to navigate the evolving landscape - concluding GA4 is not a tool which can, or should, be used to validate affiliate specific transactions.
We are continuously developing our technology offers. Here you will find an overview of all new features, tools, and technical updates for our Publishers!
We took a closer look at the performance from our network during Singles Day and summarised the highlights in our Singles Day Highlights 2023. Check it out now!
With Google forcing marketers to Google Analytics 4, we have been running experiments with GA4. Read now what has changed and its impact on revenue reporting.
Performance Marketing in transition: This is how you master the challenges of the new Customer Journey with the Performance Group by Tradedoubler!
We are continuously developing Tradedoubler PVN to adapt it even better to your needs. Here you will find an overview of all the updates and new features!
Generation Z: What you need to know about their shopping behaviour Young, informed, critical – That’s Generation Z! We show you what you need to know about Gen Z, their shopping behaviour, and how to use this knowledge for your marketing strategy. Generation Z in a nutshell Generation Z follows...
Your Omnichannel Marketing with The Performance Group by Tradedoubler! Learn more about the smart Performance Marketing solutions now!