Google Analytics 4

With Google forcing marketers to Google Analytics 4, we have been running experiments with GA4. Read now what has changed and its impact on revenue reporting.


Technology Updates: Publishers

We are continuously developing our technology offers. Here you will find an overview of all new features, tools, and technical updates for our Publishers!

Generation Z

Generation Z: What you need to know about their shopping behaviour Young, informed, critical – That’s Generation Z! We show you what you need to know about Gen Z, their shopping behaviour, and how to use this knowledge for your marketing strategy. Generation Z in a nutshell Generation Z follows...

The Performance Group

Your Omnichannel Marketing with The Performance Group by Tradedoubler! Learn more about the smart Performance Marketing solutions now!