Third-party cookie depreciation

In 2023, Google laid out its roadmap for phasing out third-party cookies. The planned approach is a testing period at the start of 2024. Find out now why you don't have to worry about it!


Black Friday Highlights 2023

We took a closer look at the performance during Black Friday and Cyber Monday from our network and summarised the highlights in our Black Friday Highlights 2023.

Technology Updates: Publishers

We are continuously developing our technology offers. Here you will find an overview of all new features, tools, and technical updates for our Publishers!

Singles Day Highlights 2023

We took a closer look at the performance from our network during Singles Day and summarised the highlights in our Singles Day Highlights 2023. Check it out now!

Google Analytics 4

With Google forcing marketers to Google Analytics 4, we have been running experiments with GA4. Read now what has changed and its impact on revenue reporting.

Generation Z

Generation Z: What you need to know about their shopping behaviour Young, informed, critical – That’s Generation Z! We show you what you need to know about Gen Z, their shopping behaviour, and how to use this knowledge for your marketing strategy. Generation Z in a nutshell Generation Z follows...

The Performance Group

Your Omnichannel Marketing with The Performance Group by Tradedoubler! Learn more about the smart Performance Marketing solutions now!