What is Black Friday? – Meaning and origin

 

On 26 November, the time has come again: shopping, deals, save.
The popular shopping event has been winning in importance for several years. But where does Black Friday come from?

 

The history

Black Friday is a bridge day after the American holiday Thanksgiving. It is therefore on the fourth Friday in November every year. For decades, Americans have used this day to start their Christmas shopping.

 

The name originally has nothing to do with today’s shopping event. It actually comes from finance, where “Black Friday” was one of the biggest stock market crashes in New York (29.10.1929).
It is said that today’s link with the discount action was the calling of the shopping crowds as “black masses” by the police. Since this event in the 1960s, the day has been called “Black Friday”.

 

The use today

Today, Black Friday is a shopping day for consumers with lots of top deals to save money. For businesses, it means reaching the biggest sales of the year.

 

It can be concluded that affiliate marketing is one of the most lucrative types of marketing for this day. Because the main goal is to increase sales. So get in touch with us now and start your affiliate program for Black Friday >>

 

Here you can find out even more about our offer – Advertiser/Publisher >>

Share this on:

Suggested posts

Third-party cookie depreciation

In 2023, Google laid out its roadmap for phasing out third-party cookies. The planned approach is a testing period at the start of 2024. Find out now why you don't have to worry about it!

What consumers buy on Valentine’s Day

It’s time to get ready for Valentine’s Day! To ensure you can offer consumers what they expect, we conducted a survey with approximately 500 individuals and summarised the findings into valuable tips.