The Travel Industry is on the rocky road to recovery
The COVID-19 pandemic restrictions had a strong impact on the travel industry. But the continuing decline seems to have come to an end. We show you the development of the travel industry in recent years.
Strong growth in the travel industry
If you compare the last few years, the sharp decline in 2020 caused by the pandemic is highly noticeable. Now the travel industry is moving towards a peak in expansion. Since the losses at the beginning of the 2020, we have already attained sales growth of 38%. Therefore, we expect a further growth in the 2022 travel season.
In parallel to the travel sales, the order value has also changed. At the beginning of 2020, consumers spent less and less money on travel, because the travel situation was uncertain. But since the beginning of 2021, the value has been rising rapidly and reached the same average as before the depression at the end of 2021.
Travel should focus on Digital
In our last article “Get ready for Travel”, we reported the trend of digitalization in the Travel industry. This trend will continue to grow in the coming years as consumers benefit from digitalisation:
· travel inspiration through bloggers
· travel comparison portals with price-performance comparisons
· advance information and tips about the destination
· online check-in
· online reviews
· better customer experience
· and more.
Accordingly, the travel advertising must adapt as well, for which affiliate marketing is ideally suited: cost-efficient, performance-oriented, reach / awareness, and globalized.
The rise of digital marketing in travel is also confirmed by „Business Intelligence Travel“ from Zenithmedia. Because in the depression year 2020, companies spent more than 60% of their budgets on digital advertising. In addition, they expect this budget will further increase to 70% by 2023.
Good perspectives for 2022
The travel sales at the end of 2021 have more than doubled the sales potential at the end of 2020.
In other words, this sales volume has increased again by more than 100% within one year. That is a good prerequisite for the current year in the travel sector.
Start now!
As you can see, the travel industry is growing again with great expansion on the horizon. Start now with your affiliate program and take part in this renewed growth.
