Stockholm – September 22nd, 2020 – Tradedoubler announced today it has acquired the app install business line of Pocket Media, a mobile media network based in the Netherlands.
Tradedoubler is adding this app install solution to complement its existing app business and address the increased demand from advertisers to cover the entire app user journey from install and engagement, to conversion.
With this acquisition, Tradedoubler extends its client base and gains additional technical and commercial talent to accelerate the expansion into the fast-growing and dynamic app space.
“App install campaigns and app marketing in general are an increasingly important channel for our clients. This offer complements our performance marketing solutions perfectly and will help our clients to achieve best results and grow their business further.”, said Matthias Stadelmeyer, Tradedoubler CEO.
Benjamin Pomerantz, founder of Pocket Media, added: “This is a great next step for our company. Pocket Media has a very strong product offering and Tradedoubler brings us strategic value, being a market leader in affiliate marketing. This enables us to scale our business and make user acquisition for apps an integrated part of Tradedoubler. We look forward to working with Tradedoubler and onboarding new clients.”
The app install solution of Pocket Media will be integrated into Tradedoubler from October 1st 2020. Tradedoubler clients across all markets will be able to launch app install campaigns on a cost-per-install model from then.
For more detailed information, download our press release.