That was OMR 2023

OMR 2023 is over, and we are still flashed from two unforgettable days at our OMR booth. Over two days, our 50 Performance Group experts gathered at our stand to meet with you in more than 300 meetings and make a lot of deals.


Efficient performance marketing & international solutions

From Content to Commerce to App Marketing, Influencer Marketing, Lead Generation, Email Marketing, Live Video Shopping, to classic Performance Marketing – at our booth, you could inform yourself about the most exciting performance-based online marketing solutions on both OMR days and talk to our experts about your possibilities to increase performance. In addition, our experts gave insights into their performance model and presented success cases in four 15-minute expert sessions.


In addition to numerous business development managers from our DACH expert team, our international colleagues were also on hand to talk to you about your growth in Europe and around the world (including an OMR Offer for Australia). There were also special consulting opportunities for Chinese companies that want to grow in the European market together with our TD Chinese Agency Team.

Get (sh)it done smartly – Our OMR Masterclass

On the first day of OMR, our masterclass was all about the current challenges in eCommerce and how you can deal with them using efficient performance marketing models. In recent years, the online shopping behaviour of consumers has changed (not least due to the Corona pandemic), customer journeys have become more complex, customers are more critical when buying, and Generation Z is becoming increasingly important as a target group. Our speakers Claudia Batschi-Rota, Vice President Strategic Business Development at Tradedoubler, and Matthias Stadelmeyer, President & CEO at Tradedoubler, first gave insights into the development of the online shopping behaviour of baby boomers and generations X, Y, and Z, as well as their accessibility with different (online) advertising formats. They then showed how content to commerce, user-generated content, and customer acquisition, in particular, help to counter the changes in eCommerce.

Couldn’t you attend our Masterclass,, but do you would like to learn more about it? No problem! We will provide you with more details and content of our masterclass here on our blog soon!


Not only meetings: Get Together & “Weißwurst” Breakfast

Also, networking wasn’t missed out at our booth: At our Get Together on the evening of the first OMR day, many partners and friends of our Performance Group started their OMR party night with a cool beer or a glass of wine or let the first day come to a relaxed end in the best company. The second day started in the morning with our traditional “Weißwurst”-breakfast. Hundreds of visitors came to have a good start into the second day and to exchange with us.


Couldn’t you attend the OMR?

No worries! Get in touch with our experts and reach more information about our great Performance Marketing solutions and international offers here >>

We would like to thank everyone who came to our booth for meetings and made these two OMR days so successful and unforgettable!

Share this on:

Suggested posts

Third-party cookie depreciation

In 2023, Google laid out its roadmap for phasing out third-party cookies. The planned approach is a testing period at the start of 2024. Find out now why you don't have to worry about it!

What consumers buy on Valentine’s Day

It’s time to get ready for Valentine’s Day! To ensure you can offer consumers what they expect, we conducted a survey with approximately 500 individuals and summarised the findings into valuable tips.