Record numbers on Valentine’s Day 2019!
Valentine’s Day 2019 was extremely successful for Tradedoubler in Europe! During the 2 weeks prior to February 14, we saw a growth in order value of 35% YOY, number of sales even increased by 49% YOY! The conversion rate improved significantly this year and reached 2.6%. Interesting fact: Even though both AOV and Smartphone AOV slightly dropped compared to 2018, Smartphone AOV with 70 Euro is now higher than overall AOV with just 68 Euro!
As you can see in the below graph, last minute shopping slightly increased this year compared to 2018. Looking at order value per day, February 10 and 11 showed the biggest increase. We also noticed a second spike on February 13.
Which countries have benefited the most
Top performing country for Valentine’s Day 2019 in terms of growth rates was Poland with an increase in order value of +126% YOY, followed by Spain with +50% YOY and UK and Benelux with both +41% growth YOY. AOV was highest in the UK with 155 Euro, followed by Switzerland with 135 Euro. Leader in mobile sales was Sweden again with 53%.
How did flowers perform
Looking at flower programs at Tradedoubler we saw a growth in order value of 14% YOY. AOV and Smartphone AOV were on a similar level of 35 Euro. Interesting observation here is the outstanding conversion rate of 18.3 % and a very high mobile sales rate of over 45%!