Trust and International Reach with Microsoft News
Tradedoubler started an international cooperation with Microsoft News which is available in more than 140 markets and 28 languages with its editorial media and technology offering. This opens up many new opportunities for our shops and brands, especially on an international level.
Microsoft News draws its content from a network of over 4,500 media brands worldwide, including The Washington Post, CNN, The Telegraph and The Independent. Topics on MSN cover all areas of life in categories like news, entertainment, lifestyle, sports or automobiles.
“In an environment of mass information and fake-news, media portals stand out, which put their focus on high-quality and well-investigated content”, comments Claudia Batchi-Rota, Country Manager DACH at Tradedoubler. “Content is the new gold – this is not just a saying. Good content generates trust. And trust generates regular readers. But good content is always associated with effort.
This is where relevant and high-quality advertising comes into play, which funds the investigation effort and ensures the content remains free of charge. Placement in this environment is advantageous for advertisers, as they can benefit from the high reach and trust of media sites.”
MSN constitutes a comprehensive partner for advertising placements of any genre. Microsoft News is equally suitable as a partner for reach, branding and sales, and has enormous growth potential for every sales topic thanks to its ability to scale internationally.
Benefit from the high quality content, trust and international reach of our partner Microsoft News by launching your first campaign right away!