Third-party cookie depreciation

In 2023, Google laid out its roadmap for phasing out third-party cookies. The planned approach is a testing period at the start of 2024. Find out now why you don't have to worry about it!


Technology Updates: Advertisers

We are continuously developing our technology offers. Here you will find an overview of all new features, tools, and technical updates for our Advertisers!

Black Friday Highlights 2023

We took a closer look at the performance during Black Friday and Cyber Monday from our network and summarised the highlights in our Black Friday Highlights 2023.

Influencer Marketing Trend 2024: CPC Campaigns

Influencer Marketing Trend 2024: CPC Campaigns Get ready for 2024 with Influencer Marketing now! It’s crucial for brands to keep up with the latest trends to successfully perform influencer marketing campaigns. The trend for 2024 will be CPC campaigns, and it’s essential for you to understand why. Why CPC Campaigns...

Singles Day Highlights 2023

We took a closer look at the performance from our network during Singles Day and summarised the highlights in our Singles Day Highlights 2023. Check it out now!

Be prepared for Black Friday

Black Friday, the most important day in eCommerce, takes place on 24 November. Be prepared in the best possible way and use the fantastic placement opportunities from our publishers!

Google Analytics 4

With Google forcing marketers to Google Analytics 4, we have been running experiments with GA4. Read now what has changed and its impact on revenue reporting.