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Why Google Tag Manager Server Tagging is not suited for reliable conversion tracking

Denise Kolles

Apr 253 min read

MARKET INSIGHTS

Why Google Tag Manager Server Tagging is not suited for reliable conversion tracking

Thinking of switching to Google Tag Manager Server-side Tagging? Our Tracking Product owner Jaroslaw Marczyk discusses how GTM is not as robust as you may think when it comes to conversion tracking.

Technology Trends and Insights with Nick Morris

Denise Kolles

Mar 84 min read

MEET THE TEAM

Technology Trends and Insights with Nick Morris

Third-party cookie depreciation, reliable tracking setup, AI and machine learning, automation - Topics that concern the performance marketing industry. Wolfgang Scherer (aka Wollo) spoke to Nick Morris and dived into these topics.

Denise Kolles

Mar 72 min read

TECHNOLOGY

Developer Documentation Portal

Our new Developer Documentation Portal comes with even more input on integrating our APIs and automating the affiliate activities of advertisers, publishers, and private network partners!

Third-party cookie depreciation and why you don’t have to worry about it

Denise Kolles

Jan 313 min read

TECHNOLOGY

Third-party cookie depreciation and why you don’t have to worry about it

In 2023, Google laid out its roadmap for phasing out third-party cookies. The planned approach is a test phase in early 2024.

The benefits of a private network in 2024

Denise Kolles

Jan 172 min read

TECHNOLOGY

The benefits of a private network in 2024

Do you want to manage your affiliate program on your own? Tradedoubler PVN is a private network with helpful tools and technologies to expand your business in 2024.

Denise Kolles

Nov 30, 20234 min read

MARKET INSIGHTS

The impact of GA4

As the affiliate industry grapples with the changes introduced by GA4, Tradedoubler provides insights, transparency & solutions.