44% of consumers already trust AI recommendations.
(Source: Omnicom / FutureWeek; KnewSearch AI consumer research, 2026)
80% of consumers plan to use GenAI to shop in 2026
(Source: Capital One Shopping Research)
25% drop in traditional search volume by end of 2026
(Source: Gartner, 2024)
Those stats alone should get your attention.
Because it means discovery, and most importantly decision-making, is already shifting somewhere most marketing teams aren’t yet measuring .
Which is exactly the problem we’ve been building a solution for…
From Endless Search Results To Curated Answers
For decades, brands have invested heavily in visibility, from the Yellow Pages to Google, aiming to appear in as many places as possible through paid placements and SEO. Entire strategies and budgets have been built around competing for attention across countless options.
That model is now shifting. Instead of browsing results, consumers turn to LLMs like Gemini, ChatGPT or Perplexity, asking questions, sharing context, and having conversations. When someone asks “what’s the best laptop for students on a budget?”, they’re no longer navigating multiple websites. They’re presented with a short list of recommendations often featuring just a handful of brands, drawn from hundreds of citations across the web.
This is where the shift becomes critical. Where brands once competed across hundreds or thousands of search results, they now compete for inclusion in a very small set of AI-generated answers.
And if your brand is not included, it is not considered.
But, being cited in an AI answer doesn’t necessarily mean you’re winning. A brand might appear as a source, but this doesn’t always mean it’ll be selected in the recommendation.
Emna.ai: Understand and Influence AI Answers
Visibility in AI isn’t just about presence, it’s about influence.
Most marketing teams are not equipped to respond to this. They don’t know which prompts are shaping demand in their category.
And they don’t know if they appear and they don’t know how to improve it.
Visibility in AI is more concentrated, less transparent, and significantly harder to influence than traditional search, but the good news is, we’re in a unique period of opportunity. We’ve been looking into this closely, analysing how brands show up in AI-generated answers, what drives that visibility, and, critically, what can be done to influence it.
That is what we have been building with Emna.ai. A platform designed specifically for this shift, enabling brands to understand and influence how they appear in AI-generated answers and most importantly how to improve it.
Early Access
We are opening early access to a limited number of brands.
👉 Join the waitlist on waitlist.emna.ai