We’re thrilled to announce that Göran Paues, Lead Database Developer at Tradedoubler, will represent us as both a speaker and panel member at Oracle AI World 2025 in Las Vegas from October 13–16.
Oracle AI World is one of the most exciting global events for anyone passionate about how artificial intelligence and cloud technology are transforming the way we work and do business. It brings together innovators and technology leaders from around the world — and we’re proud to be among them.
For us at Tradedoubler, this isn’t just about technology - it’s about our clients.
By working closely with Oracle and adopting Exadata Exascale, we’re building a platform that’s faster, smarter, and more resilient - so Brands, Agencies, and Publishers can rely on a secure, high-performing system that keeps their Partner Marketing running smoothly while we continue to innovate with AI-driven tools for them.
Building a Stronger, Smarter Platform with Exadata Exascale
In his session, “Think You Know Exadata? Why Exascale Changes Everything,” Göran will share how Tradedoubler uses Oracle Exadata Database Service on Exascale Infrastructure - a next-generation cloud database designed for flexibility, performance, and innovation.
Tradedoubler has worked with Oracle for over 25 years, and we’re proud to be among the first companies in the world to adopt this pioneering Exascale solution.
With Oracle Exadata Exascale, we can:
Scale resources as needed - easily adjusting resources up or down depending on demand (for example, during Black Friday or peak campaign periods).
Strengthen business resilience - with cost-effective disaster recovery and faster, more secure data handling.
Focus on innovation - freeing our teams from infrastructure constraints to build new features and improve performance continuously.
These improvements directly benefit our clients. By using Exadata Exascale, we make our platform - the heart of our business - even stronger and smarter, ensuring that Brands and Publishers can rely on a secure, high-performing, and always-on system. At the same time, it empowers us to develop new AI-driven features that help clients manage and optimise their Partner Marketing activities more effectively.
“With Oracle Exadata Exascale, we finally have the freedom to scale as we need - cutting costs while making life easier for our developers. It’s faster, more flexible, and gives us confidence to keep growing and innovating for our clients as we build the next generation of Partner Marketing”, states Göran Paues, Lead Database Developer at Tradedoubler.
Innovating towards an AI-Driven Future
Our journey with Oracle Exadata Exascale is part of a bigger transformation: our vision to become the most automated and intelligent platform in Partner Marketing, built to work seamlessly with AI agents in an AI-driven market.
To make this vision a reality, we’re focusing on three strategic pillars:
Automation-first platform: Embedding intelligence into every process to improve speed, accuracy, and scalability.
AI-ready data foundation: Creating clean, structured, and centralised data that AI can easily understand, trust, and act on.
AI-friendly interfaces: Designing systems that connect smoothly with AI environments and ensure our partners’ visibility in the evolving AI commerce landscape.
These pillars will help us deliver even smarter tools and insights to our clients - empowering them to grow their businesses faster and stay ahead in a rapidly changing, AI-driven world.
You can learn more about our AI strategy and how AI is shaping Partner Marketing in our latest article.
Looking Forward to Oracle AI World
We couldn’t be more excited to take part in Oracle AI World this year. It’s a fantastic opportunity to share our experiences, learn from other industry leaders, and explore how AI is shaping the future of technology and marketing.
If you’ll be at Oracle AI World, don’t miss Göran’s session and panel discussion - you’ll discover how scaling smarter with Oracle Exadata Exascale can drive real business impact and open new opportunities for innovation - both for Tradedoubler and for our clients.