Matthias Stadelmeyer

Matthias Stadelmeyer

President and CEO

Matthias is CEO at Tradedoubler since 2014 and has since then remodelled the business fundamentally. He is an experienced strategic leader with strong background in sales and technology. Due to his expertise in blockchain and data technology and his visionary view on digital marketing trends he is a sought-after keynote speaker and regularly shares the stage with other industry leaders. Matthias has held several leading positions within Tradedoubler since 2007, including Sales Director and Head of Technology in Germany, Regional Director for market unit DACH and Vice President Sales. Matthias started his career as Team leader for Online Marketing at CANCOM IT Systeme AG, Munich.

Viktor Wågström

Viktor Wågström

CFO

Viktor is CFO at Tradedoubler since 2016 and has a strong background in finance and accounting. He joined Tradedoubler in March 2015 as Head of Group Accounting, was appointed Interim CFO in May 2016 and took on the position permanently in October 2016. Prior to that Viktor worked for Cision, an international PR software company and held a number of roles including Group Treasurer and Business Controller.

Victoria Normark

CTO

Victoria started as CTO at Tradedoubler in January 2023. She has great background in software development and started her career as a Java developer in 2000. Her passion for how processes, leadership, culture, and technology need to play together for teams to be high performing has led her through her career as a technology leader and a management coach for organizations that want to work in more efficient and modern ways. Previously, Victoria was CTO at Privitar, a private sector company.

Francois Pacot

François Pacot

CPO and CEO R-Advertising

After being CTO from 2017 to 2023, François is now CPO at Tradedoubler. He is an experienced entrepreneur and online marketing professional. François joined Tradedoubler in December 2016 when the group acquired R-Advertising, an email marketing company in which he holds the position of CEO. He was then the CTO of Tradedoubler before becoming CPO. Prior to that, François founded RoyalCactus, a leading social & mobile gaming company.

Claudia Batschi-Rota

Claudia Batschi-Rota

Vice President Strategic Business Development

Claudia is Vice President Strategic Business Development and is with Tradedoubler since 2010. She has shaped the business in the last years with her efficient partner-centric business development approach, results-driven mindset, and strategic thinking. With her deep understanding of the industry, the market, and the competitive landscape, she is a renowned expert and regularly speaks at events about her view on the future of performance-based marketing. As an experienced executive, Claudia has held various leading positions at Tradedoubler, including Regional Managing Director DACH, Director Operations, and Partnership Development Director.

Łukasz Szymula

Łukasz Szymula

Regional Director CEE & Poland

Łukasz has over 10  years of experience in performance marketing having joined Tradedoubler in 2008. In his current role as a Regional Director CEE & Poland, he is responsible for delivering results, relationship management with C-level managers, industry insight and strategy to main Clients and Publishers and cross-boarding business development in CEE region. Member of Advisory Board of Polish Chamber of eCommerce.

Derek Grant

Derek Grant

Regional Director UK & IE

Derek has joined Tradedoubler in 2019 and is responsible for leading Tradedoubler´s business and go-to-market strategy in the UK and in Ireland. Derek has an extensive background in performance marketing and an in-depth understanding of the sector in which he works since 2004. In his last role as Group Sales Director at Webgains, he was responsible for the impressive sales growth by helping advertisers to reach their KPI’s and recruiting new clients.

Nicolas Nauche

Nicolas Nauche

Regional Director France

Nicolas joined Tradedoubler in March 2024 and brings 17 years of experience in performance marketing. Previously, he held positions as Sales Director and Deputy General Manager for Southern Europe at Awin. His dynamic leadership and customer-centric approach are critical in crafting innovative strategies and making the Tradedoubler France team even more successful.

Gianpaolo Vincenzi

Gianpaolo Vincenzi

Regional Director Italy

Gianpaolo firstly joined Tradedoubler in October 2008. He was Head of Campaigns and Head of Sales for almost 4 years. He left the company to cover up his profile. In September 2022, he returned to Tradedoubler as Italian Regional Director. Gianpaolo is well known in the market thanks to his networking skills. He loves building teams, developing business, and pays great attention to the people who work with him.

Uli Batholomäus

Regional Director Nordics

Uli had started his early career at Tradedoubler in 2003 and returned to the company in October 2022 as Regional Director Nordics. He has over 20 years of experience in the Digital Marketing industry, with a strong focus on Affiliate and Influencer Marketing. He was Managing Director DACH for Affilinet and part of the International Management Board until 2016 before co-founded and managed the Influencer Marketing company addfame in Munich. Thereafter he managed the global Sales- and Partner Management teams at Stylight and most recently led the international Merchant Partnership teams at Tipser in Stockholm.

Soraya Garcia Merino

Soraya García Merino

Regional Director Iberia & Latam

Soraya holds the position of Regional Director Iberia and Latam since 2013 after joining as the Head of Sales a year before. Soraya’s negotiation skills, marketing background and team management  experience are focused on achieving the targets for the markets she is responsible for.  Previously she worked for the digital agency Internet Advantage for 7 years, the European Bank and The British Library in London.

Stefanie Severien

Stefanie Severien

Regional Director Benelux

Stefanie has 10 years experience in performance marketing and joined Tradedoubler in 2020. She is responsible for Tradedoubler’s business in the Netherlands and Belgium. Her previous work experience includes management positions on the publisher, affiliate network and advertiser side.

Seth Rubin

Seth Rubin

Regional Director APAC

Seth has global experience in performance marketing, working in the performance marketing industry since 2008. He is very results-focused and has a proven track record of delivery within the space, having previously held various technical and commercial senior roles in product development, strategic partnerships, and customer success. Since joining Tradedoubler in 2020, Seth successfully led the launch of Tradedoubler’s SMB affiliate business – Grow. More recently, Seth successfully set up and launched Tradedoubler’s APAC operation in Sydney, Australia – further enhancing the company’s international presence.

Ulrik Ljungberg

Ulrik Ljungberg

Director International

Ulrik started his career at Tradedoubler back in February 2000 as part of the initial team to launch operations in UK. During his time at Tradedoubler he had worked across multiple teams such as Technical Services, Account Management and Publisher Management and been based in London, Stockholm and now Madrid. Ulrik is responsible for driving growth customer satisfaction for Tradedoubler’s existing and new International Advertisers.

James Maley

James Maley

Director International, Publisher & Network

James re-joined Tradedoubler in August 2020, bringing over 14 years cross channel & performance marketing experience across network, technology, publisher and advertiser.  James is responsible for reshaping the publisher and network direction globally and locally.  He ensures that all key existing and new partnerships have direct access to Tradedoubler’s growing and established client base, as well as driving technological and commercial innovation and growth across the network.

Em Thanchanok

Em Thanchanok

Managing Director - Appiness

Em joined Tradedoubler in 2020 as Business Lead CPI, she is responsible for Tradedoubler App solution and focuses on business expansion. Em is an all-rounder when it comes to App performance marketing and together with a growing team, championing CPI in various verticals from e-commerce to entertainment, worldwide. Her previous experience includes sales and account management for both demand and supply partners in performance-based mobile advertising.

Cathrine Allberg

Cathrine Allberg

Head of Development

Cathrine has over 20 years of experience in Product Development and Engineering. She joined Tradedoubler in 2002 and has worked in various roles within the company, most recently as a Senior Database Developer. Cathrine has been responsible for Tradedoubler’s Stockholm based Product Development team since 2018, managing high performing teams of Software Engineers.

Nick Morris

Nick Morris

Vice President Engineering

Nick is responsible for the roadmap and strategy across all of Tradedoubler’s products and oversees the Product Management teams. Nick is  developing Tradedoubler’s core platform for the future, focussing on openness, value and innovation to allow our partners to connect and grow. Nick’s career began in 2007 working in Market Research before joining Tradedoubler’s International Technical Services team in 2009. Having worked in both technical and commercial functions of the business and with spells working for media agencies and in programmatic ad tech, Nick joined the Product Team in 2015.