Matthias is CEO at Tradedoubler since 2014 and has since then remodelled the business fundamentally. He is an experienced strategic leader with strong background in sales and technology. Due to his expertise in blockchain and data technology and his visionary view on digital marketing trends he is a sought-after keynote speaker and regularly shares the stage with other industry leaders. Matthias has held several leading positions within Tradedoubler since 2007, including Sales Director and Head of Technology in Germany, Regional Director for market unit DACH and Vice President Sales. Matthias started his career as Team leader for Online Marketing at CANCOM IT Systeme AG, Munich.
Viktor is CFO at Tradedoubler since 2016 and has a strong background in finance and accounting. He joined Tradedoubler in March 2015 as Head of Group Accounting, was appointed Interim CFO in May 2016 and took on the position permanently in October 2016. Prior to that Viktor worked for Cision, an international PR software company and held a number of roles including Group Treasurer and Business Controller.
François is CTO at Tradedoubler since 2017. He is an experienced entrepreneur and online marketing professional. He joined Tradedoubler in December 2016 when the group acquired R-Advertising, an email marketing company in which he holds the position of the CEO. Prior to that François founded RoyalCactus, a leading social & mobile gaming company.
Nick is responsible for the roadmap and strategy across all of Tradedoubler’s products and oversees the Product Management teams. Nick is developing Tradedoubler’s core platform for the future, focussing on openness, value and innovation to allow our partners to connect and grow. Nick’s career began in 2007 working in Market Research before joining Tradedoubler’s International Technical Services team in 2009. Having worked in both technical and commercial functions of the business and with spells working for media agencies and in programmatic ad tech, Nick joined the Product Team in 2015.
Derek has joined Tradedoubler in 2019 and is responsible for leading Tradedoubler´s business and go-to-market strategy in the UK and in Ireland. Derek has an extensive background in performance marketing and an in-depth understanding of the sector in which he works since 2004. In his last role as Group Sales Director at Webgains, he was responsible for the impressive sales growth by helping advertisers to reach their KPI’s and recruiting new clients.
Kristoffer joined Tradedoubler in 2011 as Country Manager Sweden. He previously was involved in building Sweden’s largest price comparison service, PriceRunner for 11 years and was then Nordic responsible for Commission Junction. Under his leadership Tradedoubler Nordics focusses a lot on fashion and lifestyle clients and publishers with whom they have many unique and exclusive partnerships, as well as on driving qualitative traffic and sales through Tradedoubler’s influencer platform, Metapic.
Claudia’s extensive online marketing experience spans over 10 years. She has held several leading positions taking responsibility of different key areas in the company. In her current role as Country Manager Germany, Austria and Switzerland Claudia’s focus is on generating growth based on an agile, tailored and partner-oriented approach where the key driver is our company culture based on 20 years of innovation.
Federica has 12 years of experience in performance marketing and joined Tradedoubler in early 2019. Previously she worked for Etoile Media as Executive Director and for Natexo as Managing Director for the Italian office and VP Sales Europe. Federica is fully customer focused and has a very pragmatic ROI approach. As Country Manager of Tradedoubler France she is focussing on retaking the lead of affiliation marketing in France.
Alma has 16 years digital marketing experience marked by deep interest and understanding of performance based marketing. She joined Tradedoubler in 2008 holding various positions within Client and Publisher Services. Currently, as Country Manager of Tradedoubler Italy, she is responsible for growing existing and new business of the brands operating in the market.
Kevin has over 11 years of experience in performance marketing and joined Tradedoubler in 2012. He held multiple roles within Publisher, Business and Client Development and is now responsible for Tradedoubler’s business in the Netherlands and Belgium. He previously worked for an international Payment Service Provider in Account Development, Affiliate and Sales roles.
Soraya García Merino
Soraya holds the position of Country Manager Iberia and Latam since 2013 after joining as the Head of Sales a year before. Soraya’s negotiation skills, marketing background and team management experience are focused on achieving the targets for the markets she is responsible for. Previously she worked for the digital agency Internet Advantage for 7 years, the European Bank and The British Library in London.
Łukasz has over 10 years of experience in performance marketing having joined Tradedoubler in 2008. In his current role as a Country Manager CEE & Poland, he is responsible for delivering results, relationship management with C-level managers, industry insight and strategy to main Clients and Publishers and cross-boarding business development in CEE region. Member of Advisory Board of Polish Chamber of Ecommerce.
Andrea joined Tradedoubler in 2017 and has 20 years of experience in marketing for international tech companies. Prior to Tradedoubler she worked at an Apple subsidiary as Regional Marketing Manager DACH and EMEA Public Relations Manager. In her role as Marketing and Communication Director at Tradedoubler she leads the global marketing strategy and ensures the consistent brand communication across markets.
Filip founded Metapic in 2014, which was acquired by Tradedoubler in 2017. Previously Filip was running Startup Grind Gothenburg and a Jury member in Venture Cup. Filip is an active part in the Swedish Startup eco system. Filip’s focus is on growing client insight in influencer marketing, optimizing it and driving innovation in the segment.
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