Tradedoubler has entered a new chapter as part of NYORDA, the new umbrella group brand for a portfolio of specialist digital marketing businesses.
Following the official registration of NYORDA AB as the new corporate name of the listed company formerly known as Tradedoubler AB, the company’s shares have traded under the ticker NYOR on Nasdaq Stockholm since 15 June 2026.
For our advertisers, publishers, partners and teams, Tradedoubler remains the affiliate and partner marketing brand within the NYORDA Group, continuing to help advertisers connect with publishers and digital partners across markets.
There are no changes to the Tradedoubler brand, platform, services, teams or day-to-day relationships as a result of the new group identity.
Why NYORDA?
The way brands grow online is changing. Consumers now discover, compare and choose brands across a wider range of digital environments from search and social to creators, commerce platforms, apps, retail media and AI-powered search.
NYORDA has been created to reflect this broader landscape. Under the NYORDA umbrella, the Group brings together specialist businesses across affiliate and partner marketing, influencer marketing, app growth, retail media and AI search visibility.
The portfolio includes:
Tradedoubler - Helping advertisers grow through affiliate and partner marketing, connecting brands with publishers and digital partners across markets.
Metapic - Supporting brands with influencer marketing and creator commerce.
Appiness - Focused on mobile app growth, user acquisition and engagement.
Retail Bridge Media - Providing retail media solutions that help brands connect with consumers closer to the point of purchase.
Emna.ai - Focused on AI search visibility, helping brands understand and improve how they appear across AI-powered and conversational search environments.
What this means for Tradedoubler
Tradedoubler will continue to operate as before, with the same focus on affiliate and partner marketing.
Our clients and partners can continue to work with their existing teams and contacts, using the same platforms and services they know today.
At the same time, being part of NYORDA gives Tradedoubler a clearer place within a broader digital marketing group, one that brings together complementary expertise across the channels and technologies shaping the future of brand discovery.
Looking ahead
As part of NYORDA, Tradedoubler will continue to focus on what it does best: helping advertisers and partners drive measurable growth through affiliate and partner marketing.
The new group identity gives Tradedoubler a clear place within a broader digital marketing ecosystem, while creating new opportunities to connect expertise across the businesses shaping the future of brand discovery.
For our clients, publishers and partners, our commitment remains the same: to build strong partnerships, deliver measurable results and support growth across our markets.
Learn more about NYORDA: www.nyorda.com
Read the official announcement: Tradedoubler AB introduces NYORDA as new group identity for the next era of digital growth