Partner marketing has never been more interconnected. As brands increasingly look to scale programmes across multiple markets, success depends on combining local expertise with global coordination, strategic partnerships and seamless support.
To help brands and publishers unlock new growth opportunities, Tradedoubler is introducing three new global leadership roles across Sales, Partnerships and Client Services.
We’re excited to share that joining these new roles are:
Sallie Stokes, Global Head of Client Services
Dan O'Kane, Global Head of Partnerships
Jules Bazley, Global Head of Sales
Together, they will connect expertise across markets, strengthen collaboration and support growth for brands, publishers and partners worldwide.
Meet Sallie Stokes, Global Head of Client Services
Sallie will focus on helping clients maximise the value of their partner marketing programmes through stronger collaboration, strategic guidance and shared expertise across markets.
With more than 15 years of experience managing and growing complex global accounts, Sallie brings a strong track record of building long-term client relationships and helping businesses achieve sustainable growth.
“AI is driving a fundamental shift in the affiliate ecosystem, reshaping the customer journey, redefining how value is measured, and changing the role partner marketing plays within the broader marketing mix. As part of the NYORDA Group, with its reach across influencer marketing, app marketing, retail media, and AI-driven search visibility, Tradedoubler clients now have access to a uniquely broad and integrated ecosystem. What excites me most is the opportunity to transform client services using AI to drive stronger outcomes, enhance the value we deliver, and empower our teams to be trusted strategic partners. Helping clients navigate this period of change while unlocking new growth opportunities is incredibly motivating, and leading a global team to deliver consistently high quality service and measurable impact at scale is a challenge I’m genuinely excited to take on.”
Meet Dan O'Kane, Global Head of Partnerships
As Global Head of Partnerships, Dan will strengthen Tradedoubler's global partner ecosystem, helping brands and publishers unlock new opportunities through strategic partnerships.
Having spent more than a decade working in affiliate and partner marketing, Dan brings deep expertise in building relationships that create value for advertisers and publishers alike, while identifying new opportunities to drive performance and growth.
"I'm excited to step into a role that brings together Tradedoubler's global scale, strong partner relationships and experienced teams, and build on that foundation to drive greater consistency, activation and growth across markets. As the partner marketing landscape evolves rapidly, particularly with the rise of AI and changes in how consumers discover, research and compare brands, there is a significant opportunity to strengthen how we work with partners globally through smarter use of data, more intelligent content strategies and optimisation for new discovery environments such as large language models. By embracing these changes early, we can continue improving efficiency, evolve the function into a more strategic and commercially impactful part of the business, unlock new opportunities for our partners and further strengthen Tradedoubler's position as a leading global partner marketing network."
Meet Jules Bazley, Global Head of Sales
Jules will lead Tradedoubler's global sales strategy, helping connect commercial expertise across markets and supporting brands as they expand their partner marketing programmes internationally.
With more than 20 years of experience across digital advertising, performance marketing and AdTech, Jules has led commercial organisations at scale and brings extensive expertise in driving growth and helping businesses navigate an increasingly complex digital landscape.
"I've worked in and around the affiliate and performance marketing industry for more than 20 years, so returning to it and to Tradedoubler specifically feels like coming home, but with fresh eyes. I've watched Tradedoubler grow and evolve over that time, worked alongside the team in various capacities, and always respected what the business stands for. Being able to help shape its next chapter, building on an already successful sales team to create a truly global function, is genuinely exciting. For me, the biggest opportunity is about expanding what Partner Marketing can bring to brands whilst also expanding the traditional publisher ecosystem. Tradedoubler has the heritage, the network and, through the group, the broader capabilities to push partnerships well beyond the traditional affiliate model. Brands and publishers deserve more than the status quo and we're in a strong position to help deliver that in ways that others can't moving forward.”
Looking Ahead
As partner marketing continues to evolve, collaboration, expertise and strong partnerships are more important than ever.
With Sallie, Dan and Jules stepping into these new global roles, Tradedoubler is further strengthening its ability to connect opportunities across markets, support international growth ambitions and deliver greater value to brands and publishers worldwide.