How Huawei Germany Grew Revenue +102% Through Affiliate Marketing

"By joining our brand vision with Tradedoubler’s performance expertise, we’ve evolved affiliate into a full-funnel growth channel that connects strong visibility directly to revenue impact."- Lucrezia Teresa Lovecchio, Traffic Manager at Huawei

Huawei is a global high-tech brand offering premium-quality products at competitive prices, with a portfolio spanning smartphones, laptops, tablets, audio devices and wearables.

Challenge: Connecting Premium Visibility with Performance

Huawei Germany needed to drive measurable sales for premium products with longer consideration cycles in the German market.

Unlike more immediate purchase journeys, premium consumer electronics often require multiple touchpoints before conversion. This created a challenge for traditional affiliate models, which are often focused on lower-funnel, last-click performance.

Huawei therefore set out to build an approach that could:

• Strengthen awareness and consideration

• Maintain premium brand visibility

• Capture high-intent demand

• Connect upper-funnel activity to measurable sales

• Combine brand and performance objectives within one scalable model

The goal was clear: move affiliate beyond traditional last-click activity and turn it into a full-funnel growth channel.

Solution: A Hybrid Affiliate Media Buying Model

Huawei and Tradedoubler created a hybrid affiliate media buying model combining impression-based placements with performance tracking.

Building Awareness Through Content and Influencer Partnerships

Content and influencer partners were activated to support awareness and consideration earlier in the customer journey.

Structured campaign briefings ensured that content and placements remained aligned with Huawei’s brand positioning, while helping premium products reach relevant audiences in credible environments.

Combining Premium Media with Performance Partners

Premium media placements were secured with partners including BurdaForward and Atolls, creating high-quality visibility during key campaign phases. At the same time, cashback and performance publishers were used to capture high-intent demand later in the funnel.

This combination connected upper-funnel brand exposure with lower-funnel performance, creating a coordinated partner mix across the customer journey.

Measuring Performance Across the Full Funnel

To make the model measurable, Huawei and Tradedoubler implemented dual tracking and custom reporting across:

• Impressions

• Clicks

• Sessions

• Conversions

This provided greater visibility into performance across the funnel and helped connect brand exposure with measurable commercial outcomes.

Results: +102% Revenue Growth for Huawei

The eight-week campaign delivered strong full-funnel impact:

• +157% increase in traffic

• +120% growth in conversions

• +102% increase in revenue

• +51% sustained uplift after the campaign

The results demonstrate that premium visibility and measurable performance do not need to operate separately.

By combining content, media buying and performance-driven publishers within one affiliate model, Huawei generated immediate commercial impact while also sustaining stronger performance beyond the campaign period.

Looking to connect premium visibility with measurable performance?

Let’s explore how a full-funnel affiliate strategy can help you connect brand impact with revenue growth.

PS: If you would like to learn more about how leading brands are using affiliate marketing to drive measurable results, explore our Success Stories section.