How bonprix Combined Premium Visibility with 100%+ Growth

“Tradedoubler helped us activate the browser vertical at scale, delivering strong visibility across multiple markets while maintaining clear performance impact.” - Aida Poursangari, Digital Marketing Specialist at bonprix.

bonprix is a German fashion brand and part of the Otto Group. Founded in 1986, the brand offers affordable feel-good fashion for women, men and children, alongside living products, with a strong focus on inclusive sizing and trend-led designs. Active in more than 16 European markets, bonprix serves a broad international audience seeking quality fashion at accessible prices.

Challenge: Aligning Premium Visibility with Scalable Performance

To further strengthen brand visibility and performance, bonprix set out to activate new digital environments capable of delivering scale across multiple markets.

The objective was twofold:

• Combine premium brand exposure with measurable performance impact

• Expand beyond traditional affiliate placements

bonprix needed a scalable solution that could deliver visibility at the top of the funnel while maintaining clear efficiency and revenue contribution.

Solution: Activating the Browser Vertical at Scale

To meet these goals, Tradedoubler activated the browser vertical as a high-impact growth channel for bonprix.

Premium Visibility Across Multiple Markets

Across six browser partners, bonprix secured prominent logo placements on browser start pages, live across multiple European markets.

Key browser partners included:

• Samsung

• Xiaomi

• MSN

This approach placed bonprix directly within high-traffic digital entry points - delivering consistent visibility in premium environments.

Hybrid Model for Performance & Scale

To balance reach and efficiency, we partnered with OEM and browser partner VEVE and launched on a hybrid fixed-fee model combined with a low CPA.

As performance scaled, selected browsers transitioned to a higher CPA model - allowing bonprix to optimise efficiency while increasing revenue contribution.

This flexible commercial structure ensured the channel delivered both visibility and performance growth.

Results: Significant Order Value Growth for bonprix

The browser activation delivered measurable impact across key metrics:

• 19%+ YoY increase in AOV

• 100%+ YoY order value growth

• Browser partners contributed ~5% of total international order value in 2025

• Nearly 50% of total order value in Germany within the Tradedoubler network

The results demonstrate how browser environments - when activated strategically - can evolve into significant revenue-driving contributors.

Looking to unlock new high-impact digital environments beyond traditional affiliate channels?

Let’s talk about scaling your performance.