Bringing AI Visibility to the Tradedoubler Network – powered by EMNA AI

How does your brand appear when shoppers ask ChatGPT, Gemini or Perplexity what to buy? How can you influence those recommendations? And for publishers, how can your expertise open up new commercial opportunities?

We’re excited to introduce new AI visibility services to the Tradedoubler network, powered by EMNA AI. Through EMNA, we help brands and agencies measure and improve the AI visibility of their affiliate campaigns through insights and targeted publisher content. For publishers, this opens up paid content opportunities with brands investing in AI discovery.

“Brands want to know why AI recommends a competitor and how to get into the conversation. Through EMNA AI, we’re giving Tradedoubler brands a way to find those gaps and act on them through publisher content. For our publishers, that means new paid campaigns where their expertise can help brands get discovered in AI answers.”

- Corin Ward, Director of AI at Tradedoubler

Why AI Visibility Matters for Affiliate Marketing

Affiliate marketing connects brands with shoppers through publisher content that helps them decide what to buy. Reviews, buying guides and product comparisons also have a role to play when shoppers turn to AI: they can become valuable sources for the answers and recommendations Large Language Models (LLMs) provide.

For brands and agencies, this adds a new dimension to affiliate campaigns. Beyond clicks and conversions, there is another question to explore: how is your publisher content contributing to your brand’s presence in AI answers?

For publishers, it creates a new opportunity to demonstrate the commercial value of their content. Through EMNA AI, that content can help brands address gaps in their AI visibility, opening up paid opportunities around the questions shoppers are asking.

New Opportunities for Brands and Publishers

EMNA AI is NYORDA’s new AI visibility campaigns tool. As part of the NYORDA Group alongside Tradedoubler, EMNA combines insights into how brands appear in AI answers with publisher campaigns designed to improve that visibility. Through EMNA AI, we bring this capability to the Tradedoubler network, creating new opportunities for brands, agencies and publishers.

For Brands: Understand Your AI Visibility and Act on It

How often does your brand appear in AI answers, where do competitors lead, and which publisher sources are cited? EMNA’s Market Intelligence explores these questions across selected prompts on ChatGPT, Gemini and Perplexity. Its Regenerative Score adds a complementary assessment of your brand’s strengths and areas for improvement.

EMNA then helps you act on the findings. By translating visibility gaps into targeted content briefs and activating relevant publishers, it gets trusted third-party content live around the questions shoppers are asking. This gives your affiliate campaigns a practical role in influencing how your brand appears in AI recommendations.

For Publishers: Turn Your Content into a New Revenue Stream

Your subject expertise and understanding of your audience make your content valuable to brands investing in AI visibility. Through EMNA AI, you can access paid campaigns matched to your editorial strengths and audience, creating a new revenue opportunity for your publication.

These campaigns can include buying guides, product comparisons, reviews, or expert explainers. EMNA provides visibility insights and targeted briefs, manages the brand relationship and coordinates delivery and reporting. You bring the expertise and retain editorial control over how the content is researched, written and presented.

For publishers in the Tradedoubler network, this opens up new advertiser demand and opportunities to build longer-term brand relationships around useful, credible content.

How to Get Started

Ready to explore what AI visibility could mean for you?

For brands and agencies: Discover where your brand stands today and where to focus next. Existing Tradedoubler brands can request a free AI visibility report here. The report will help you understand your current presence in AI answers and identify opportunities for improvement.

For publishers: Explore paid content opportunities with brands investing in AI visibility. Get in touch with us to discuss how your expertise and audience could fit upcoming campaigns.

We’re excited to bring these new opportunities to the Tradedoubler network and help our brands and publishers take the next step in AI discovery.