Munich in autumn. The sound of brass bands in the distance. Fresh pretzels, lively conversation, and some of the digital industry's sharpest minds under one roof. Welcome to the TD Wiesn Summit 2025! Over two inspiring days, we swapped insights, stories, and strategies on how to thrive in a fast-changing digital world - and topped it all off with an unforgettable evening at Oktoberfest.
The summit brought together strategic leaders, partners, and friends from across the globe to explore the trends shaping our industry. From AI-driven marketing to sustainable entrepreneurship (and yes, a bit of Bavarian flair), it was a true celebration of ideas and connections.
Let’s look back at the conference sessions that kicked off our summit morning.
The Market Shift: Partner Marketing in an AI World
Matthias Stadelmeyer, President & CEO, Tradedoubler
Matthias opened the conference with a forward-looking keynote on how AI is reshaping Partner Marketing and the broader e-commerce landscape.
We’re entering what he called the “Age of Agents” - a world where AI systems act, decide, and transact on our behalf. These digital agents will soon interact directly with marketing platforms, turning AI into both the customer and the channel.
Key takeaways:
Consumers will delegate purchase decisions to AI-powered agents, changing how we reach and influence them.
Businesses must adapt by building AI-native platforms - intelligent, automated, and designed for seamless machine-to-machine communication.
Tradedoubler’s vision: to become the most automated, data-driven, and AI-ready partner marketing platform in the industry.
In short: the future of performance marketing isn’t just powered by AI - it’s built for AI.
From Spark to Scale: Practical Learnings for Entrepreneurs
Jörg Domesle, Founder & Investor
Entrepreneur and investor Jörg Domesle took us on a fascinating journey through his ventures — from the early days of poster.de to the success of mybestbrands.de and his latest sustainable packaging innovation, tornerò.
Through his stories, he shared what it really means to start small, adapt fast, and grow with purpose.
Key takeaways:
Start where you are - do the groundwork yourself and understand every detail of your business.
Focus beats scale. Narrowing down your audience and product focus can unlock growth, even if it means short-term sacrifices.
Timing matters. Success often comes from perseverance, passion, and a little bit of luck (especially when paired with EU regulation, as tornerò’s circular model showed!).
Jörg’s message resonated with every founder in the room: stay curious, stay humble, and keep moving forward - even when the path isn’t clear.
How to Enhance What Google Is Doing – Instead of Competing With It
Jared Owen, CEO, Redbrain
When it comes to Google Shopping, most brands are fighting an uphill battle. But Jared Owen showed us a smarter way: enhance Google, don’t compete with it.
Representing Redbrain, Google’s top performance shopping partner in Europe, Jared revealed how data, product feeds, and creative content can outperform expensive bidding strategies.
Key takeaways:
Up to 70% of products never get seen on Google - optimizing product data is the real unlock.
Feed quality beats ad spend: strong titles, attributes, and AI-enhanced images drive visibility and conversions.
The smartest brands work with Google’s AI, improving product relevance instead of raising bids.
It’s not about outsmarting Google’s algorithms - it’s about speaking their language.
Mastering the Basics of Breathwork
Miriam Tymiec, Founder, Spark Your Fire
In a shift from digital to deeply human, Miriam Tymiec led an energizing session on how something as simple as breathing can transform focus, performance, and wellbeing.
Amid the fast-paced world of marketing and innovation, Miriam reminded everyone that resilience begins with the breath.
Key takeaways:
Stress is the health pandemic of the 21st century, but your breath can be the antidote.
A simple “physiological sigh” (two inhales through the nose, one long exhale) can instantly reduce tension.
Just two minutes of mindful breathing per day can reset your nervous system and boost mental clarity.
It was a perfect reminder that innovation thrives best when we take care of ourselves, too.
Breaking Data Silos: Transforming into a Performance Powerhouse
Patrick Zdravkovski, Senior Partner Marketing Manager, trbo
Patrick Zdravkovski shared a real-world success story of how trbo helped animonda, a pet food brand, transform its marketing through smart data integration and personalization.
By breaking down silos between Google Ads, newsletters, and onsite tools, animonda achieved remarkable growth.
Key takeaways:
0- & 1st-party data are the new gold: personalization starts with trust and relevance.
Breaking silos creates smarter segmentation, efficient targeting, and stronger loyalty.
The results speak for themselves:
–33% cost per conversion
–40% customer acquisition cost
+39% monthly revenue
+34% repeat purchases
Patrick summed it up perfectly: “Efficiency comes from strategy, not tools.”
Brand or Die: Why Your Mobile Strategy Is Everything
Gerrit Kerkmann, Co Founder, adrule / bento
Closing the conference, Gerrit Kerkmann dove into the intersection of creativity, branding, and performance — especially in a mobile-first world.
He challenged the audience to rethink the old divide between “branding” and “performance,” showing how today’s most impactful campaigns do both.
Key takeaways:
Mobile is where brands live and breathe - it’s the first screen and often the only one that matters.
Branding drives performance: emotional storytelling fuels measurable results.
The most successful marketers build strategies that combine creativity, data, and adaptability - not one or the other.
Gerrit’s message was clear: in today’s mobile-first ecosystem, your brand isn’t optional - it’s everything.
TD Wiesn Summit 2025: A Glimpse Into What's Next
The TD Wiesn Summit wasn’t just a snapshot of where digital marketing stands today - it was a glimpse into what’s next. From AI-native strategies to mobile-first creativity, our speakers proved that innovation happens when we dare to rethink what’s possible.
As we head into the next chapter of digital marketing, one thing is clear: the momentum we built in Munich is only the beginning.