From simple chatbots to sophisticated AI-driven virtual shopping assistants, more and more websites are automating their online chat windows to improve their communications with customers.
Start-ups need to be lean and agile, and that often means that early investment in operational activities, such as marketing, are outsourced. Mass marketing across many channels poses its own set of challenges – especially at the beginning when you’re effectively paying for performance data to determine the best way to allocate your marketing spend.
The core principle of Grow is to adapt Tradedoubler’s technology and experience in affiliate marketing to the needs of small businesses: simplicity, flexibility, automation.
Exclusively designed for start-ups and accelerators, Grow opens the business opportunity lying within affiliate marketing, by removing joining fees, reducing contract commitment, and offering clients a plug-and-play tracking integration.
Remarketing affiliates are those who use email campaigns to reach users who have engaged with a website or added items to their shopping cart and left without buying. Usually, they include a discount to incentivise these users to complete the purchase.
PPC affiliates are those who use paid advertising to promote their merchants’ brands and products. They invest their own time and money upfront, in order to buy traffic that they hope will convert, so that they can be rewarded with their affiliate commissions.
Black Friday is one of the best periods for merchants to maximise their profits by leveraging the affiliate partnerships. This year, everyone agrees that Black Friday will start earlier and will last longer, as it will be dominated by online shopping. Whether you are an affiliate marketing connoisseur or just exploring affiliate avenues, we hope that our Affiliate Marketing Guide for Black Friday will be a useful resource to prepare for the most lucrative time of the year.
CSS partners provide you with an array of different resources, especially for a company that wants to attract new customers or increase their traffic on Shopping Ads.
Cashback is changing the way customers engage with businesses, driving incremental sales via their vast user bases to your store, and creating customers that will come back, time and time again.
We shortly introduce you to the topic of voucher codes, the impact they can have and how they are distributed.