What happens when you bring together the brightest minds in Partner Marketing under the palm-lined skies of South Florida? You get PI Live USA 2025 - and this year’s edition was nothing short of electric.
Hosted at the iconic Hard Rock Seminole, PI Live demonstrated that it is the premier gathering of the Partner Marketing community in the US. Over the course of four vibrant days, our Tradedoubler team was right in the thick of it, soaking up the endless energy, making exciting connections, and laying the foundation for our US headquarters.
The Miami Vibe: Optimism, Energy & Business Momentum at PI Live USA
Miami is buzzing - not just with sunshine and palm trees. It’s a city that pulses with innovation, ambition, and global business growth. And this energy was felt in every corner of PI Live.
What really defines PI Live USA is the mindset of the attendees. Everyone was open, eager, and laser-focused on scaling - whether that meant expanding from the US to Europe, from Europe to the US, or simply finding the next right-fit partner. From the moment you stepped into the venue, the energy was contagious, and real conversations about real business opportunities sparked instantly.
Whether you’re a Brand looking to scale into new markets, a Publisher with fresh audiences, a Tech Partner building smarter tools, or a Network connecting all the aforementioned, PI Live is the place to discuss and explore opportunities. And everyone we met brought that same energy: Focused, curious, and ready to collaborate.
Blending Affiliate & Influencer Marketing
One of the highlight themes this year was the seamless convergence of affiliate and influencer marketing. What once felt like separate disciplines are now merging into a single, unified approach under the umbrella of Partner Marketing. The lines between traditional performance channels and creator-driven influence are blurring fast. Forward-thinking Brands are no longer asking “affiliate or influencer” - they’re embracing “and.”
As our Vice President Marketing, Uli Bartholomäus, puts it: “What really stood out is how effortlessly PI Live blends affiliate and influencer marketing. Merging these worlds under the banner of Partner Marketing just makes sense - it reflects how the industry is evolving, and where the real growth is happening. This convergence is unlocking powerful new opportunities for Brands, helping to build authentic connections and drive conversions."
The Burger Theory: A delicious layer of opportunity
How do we sum it all up? Think of PI Live like a perfectly stacked burger:
The bun? A layer of the current economic uncertainty on either side of the Atlantic - no one’s denying it.
But the real patty flavor is in the middle: A thick, juicy layer of opportunity.
That “burger patty” is made up of thousands of micro and macro opportunities we saw across every corner of the Partner Marketing space. Despite the challenging market climate, conversations with Brands, Agencies, Publishers, and Networks revealed a shared sense of momentum and optimism. Everyone was ready to connect, partner, and scale – in the US, Europe, and worldwide.
Tradedoubler’s Miami Mission
For us, PI Live USA was a huge success: Our team – Matthias, Dan, James, Wollo, and Uli - connected with brilliant minds, exchanged big ideas, and did genuinely good business. What we took away from the event:
High-quality conversations with serious decision-makers.
New partnerships and exciting leads that align perfectly with our global vision.
Real business done on the ground, with clear momentum going forward.
On top of that, we recorded three brand-new episodes of The Partner Marketing Podcast right from the floor of PI Live. Expect insider perspectives and fresh takes on what’s shaping the US Partner Marketing scene.
PI Live has impressively proven what we already knew: Miami is the ideal home base for our US business. In May, we will open our new US headquarters in Miami. With this step, we’re bringing our global vision closer to home, ready to boost partnerships and performance across the US, Europe, and worldwide.
Stay tuned for:
Updates from our new US headquarters
New podcast episodes packed with insights from PI Live USA
More stories, trends, and takeaways from the evolving Partner Marketing landscape in the US
To everyone we met at PI Live: Thank you for the inspiration, the conversations, and the collaboration. We’re excited for what comes next—and we’re just getting started.