How to grow your app: A short guide into App Install/ CPI Campaigns


The future is mobile. If you had doubts regarding this statement, look at the statistics below.  

Only in 2020 app users have spent a record 111 billion dollars globally, which is 30% higher compared to 85.2 billion dollars in 2019. This consumer spending includes in-app purchases, subscriptions, and premium apps across such marketplaces as Apple AppStore and Google Play.

As mobile is taking over the mind share, brands are looking to expand their marketing activities. Last year mobile industry saw a 70% growth in ad placements, a trend that will stay with us in 2021. This year mobile ad spending is expected to reach 290 billion dollars, the amount largely coming from e-commerce retailers (AppAnnie). 

As you can see, mobile is booming. It’s definitely time to go for app marketing today and Tradedoubler is a great place to start!  

 If you are unsure how to begin and what the process looks like for you, here are some simple steps to follow. 

Step 1: Contact us 

Yes, it’s as simple as that. Contact us here (link to the form). Our team will reply promptly and organise the first call to discuss details with you.  


Step 2: SDK integration with the Mobile Marketing Platform (MMP) 

If you are integrated with MMP, you can skip this step. If not, we will guide you through how we can move forward. This step is crucial in order for you and us to track campaign performance. 

We are integrated with leading MMPs in the market such as: 



Step 3: Confirm campaign details and sign the contract 

In order to discuss campaign details, our team will set up an initial call with you. We will need to look at:
• your app link 

  •  the geo location
  •  OS
  • optimisation KPI 
  • user flow 
  • payout per install or event 
  • the budget 
  • MMP and  
  • traffic restrictions if applicable. 

Once we agree on the details and terms, we will send you a proposal and, if you are eager to proceed further, a contract. 


Step 4: Activate Tradedoubler account in MMP and allow event attribution 

Our team will walk you through this process if you need help.  


Step 5: Share your creatives and marketing materials 

We support a variety of ad formats.  


Step 6: Integration test performed by our team 

Once it’s done, we are ready to go live! 

The whole process can take less than a week. You receive continuous support from our team at every step. Once the campaign is live, we optimize the traffic and regularly report to you on performance.  

Start App Marketing at Tradedoubler today! Contact us here 

Interested in reading more about App Install? Look at our previous articles: 

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