We have a major new opportunity for brands looking to expand their acquisition strategy and connect with high-intent shoppers. As a Tradedoubler brand, you can now promote your offers to 10 million weekly Morrisons customers thanks to an exciting collaboration with our publisher, BrandSwap.
This new placement option opens a valuable revenue stream at the point of purchase, when buying intent is high and shoppers are most receptive to your offers.
Why this matters for brands: This partnership with BrandSwap gives you direct access to a highly qualified, high-intent audience at the exact moment they complete a purchase at one of the UK’s most trusted supermarkets. With targeting based on a range of purchase data, you can always find customers that are likely to be interested in your brand, based on who they are and what they’re buying. It also opens a completely new post-purchase acquisition channel, unlocking incremental customer growth beyond your existing performance mix.
How To Access Morrisons’ Customer Base Through BrandSwap
Morrisons’ loyal customers return week after week to shop across categories including groceries, home & garden, entertainment, health & wellbeing, and more. Through the plug-and-play brand partnership platform BrandSwap, Tradedoubler brands can reach these customers in a variety of post-purchase scenarios, such as the Morrisons order confirmation page.
To unlock this placement opportunity, all you need to do is:
Add BrandSwap as a publisher to your partner program
Share your offers to be featured in Morrisons’ online checkout environment
BrandSwap’s technology then delivers your offers to the right consumers by targeting Morrisons customers based on their basket contents, purchase history, and location.
Ready To Win New Customers?
If you’re looking to diversify your acquisition strategy and tap into Morrisons’ loyal customer base, simply add BrandSwap as a publisher and boost your online sales.
As a Tradedoubler brand, you can also follow in Morrisons’ footsteps by becoming a brand host and leveraging premium partner rewards to increase conversions, boost order values, and unlock new revenue. Morrisons signed up as a host with BrandSwap after achieving strong results promoting their offers at retailers like Appliances Direct.
“Tradedoubler was invaluable in helping Morrisons see the potential of brand partnerships as an acquisition channel. We’re now excited to see the next wave of Tradedoubler advertisers realising the same benefits by finding high-intent audiences within one of the biggest customer bases in the UK”, comments Ryan Kliszat, Co-Founder and CEO at BrandSwap.
For questions about activating BrandSwap or exploring brand partnership opportunities, please reach out to your Tradedoubler contact – we’re happy to help.