"The affiliate channel has always been an essential part of our digital strategy, and in 2025 it has become even more critical. The multi-pillar approach has allowed us to address different business goals in parallel and achieve strong, consistent results across segments." – Charlotte Bonnet, Digital Marketing Manager at MediaMarkt.
MediaMarkt is one of Europe’s leading consumer electronics retailers, known for its extensive product assortment, competitive pricing, and strong omnichannel presence.
In Spain, the brand serves millions of customers through physical stores and a high-performing e-commerce platform, supported by dedicated propositions for students, businesses, and loyalty members.
Challenge: Aligning Multiple Business Objectives Within One Affiliate Framework
In 2025, MediaMarkt’s affiliate programme in Spain needed to deliver on a broad and complex set of priorities simultaneously.
The strategy had to:
Drive recurring sales through the core affiliate programme
Increase brandformance visibility via content publishers
Engage younger audiences with exclusive student offers
Grow MiMediaMarkt registrations through targeted CPL campaigns
Expand B2B adoption and company sign-ups
Strengthen collaboration with major manufacturers
All of this needed to happen within a single, scalable affiliate structure - without compromising performance or publisher engagement.
Solution: A Multi-Pillar Affiliate Strategy Built for Scale
To meet these ambitions, MediaMarkt and Tradedoubler deployed a structured, multi-pillar affiliate strategy designed to support each objective within one cohesive framework.
1. Core Performance Growth
The foundation remained a strong and optimised publisher mix, ensuring stable recurring sales through:
Cashback partners
Loyalty platforms
Deal and voucher publishers
This secured consistent revenue while allowing room for strategic expansion.
2. Brandformance & Content Visibility
To strengthen upper-funnel visibility and category awareness, a dedicated content programme was activated, combining:
Fixed-fee placements
CPA investments with content publishers
This balanced performance with brand visibility - reinforcing MediaMarkt’s positioning across key product categories.
3. Student Acquisition
Exclusive student promotions were launched on youth-focused platforms, targeting a key emerging demographic and building long-term customer relationships.
4. MiMediaMarkt Growth
Targeted CPL campaigns communicated the benefits of MiMediaMarkt, driving new registrations and strengthening loyalty engagement.
5. B2B Expansion & Manufacturer Collaboration
The strategy extended into:
Partnerships with B2B-oriented publishers to attract company registrations
Trade placements and enhanced visibility packages for key manufacturers such as Apple, Samsung and Sony
Results: +18% Revenue Growth for MediaMarkt
The multi-layered strategy delivered measurable impact across key performance indicators:
+15% YoY increase in confirmed sales
+18% YoY revenue growth
+3% increase in average order value
+11% uplift in conversion rate
Beyond the numbers, MediaMarkt strengthened its affiliate ecosystem - demonstrating that a well-structured, multi-pillar approach can support multiple commercial objectives simultaneously without sacrificing performance.
Ready to align multiple business goals within one high-performing affiliate programme?
Let’s explore how Tradedoubler can support your next phase of growth.