"Focusing on specialised travel-content publishers has elevated both the quality and impact of our affiliate activity. The program continues to grow in a sustainable way, aligned with our long-term strategy." - Virginia Barbancho, Head of Ecommerce at Intermundial
Intermundial is a leading Spanish travel insurance specialist with over 30 years of experience delivering tailored coverage solutions for leisure and business travellers worldwide.
Challenge: Strengthening Leadership In a Competitive Market
Intermundial entered 2025 as a mature, high-performing advertiser with an already well-established affiliate program.
To strengthen its position and increase market share, Intermundial needed to:
Deepen relationships with specialised, high-quality, travel publishers
Secure long-term partnerships, ideally with exclusive conditions
Maintain a cancellation rate below 2% to protect efficiency and publisher trust
Build a consistent pipeline of new, relevant publishers to support future growth
The goal was clear: scale the affiliate program without compromising quality, efficiency, or profitability.
Solution: A Publisher-First Growth Model
Together with Tradedoubler, Intermundial implemented a publisher-first strategy designed to drive sustainable growth, stronger partnerships, and long-term performance.
Reaching travellers early in the journey
The program prioritised specialised travel-content publishers that influence decisions well before purchase, including:
Travel blogs with strong international reach
Comparison sites and media outlets
Niche content creators addressing couples, families, and solo travellers
Customisation at scale
Each priority publisher was supported with tailored assets, including:
Improved commission segments
Exclusive discount codes
Customised tracking URLs
Content and promotional assets adapted to their audience
Strategic fees were introduced where exclusivity or priority placement delivered additional value, ensuring a fair exchange for premium exposure.
Close coordination between Intermundial’s internal recruitment team and Tradedoubler’s affiliate management team enabled a continuous onboarding flow of relevant publishers, faster optimisation cycles and consistently low cancellation rates.
A value proposition publishers want to work with
To strengthen engagement and performance across the program, Intermundial further enhanced its publisher offering with:
Direct communication channels and fast support
A flexible attribution model rewarding contribution across the funnel
The highest discount available in the market
Seasonal campaigns developed exclusively with affiliates
A wide range of sales assets, including banners, branded codes and tailored content
Results: Measurable Growth and Stronger Partnerships for Intermundial
The publisher-first strategy delivered clear impact across both performance and efficiency metrics:
9% year-on-year increase in affiliate ROI
9% uplift in generated revenue
20,000+ confirmed sales
27% conversion rate uplift
Beyond the numbers, Intermundial reinforced its position as a leading and reliable brand within the travel insurance and affiliate ecosystem.
Strengthening market leadership comes with new challenges. Let’s explore how Tradedoubler can support your next phase of growth.