Health & Beauty Trend Report for 2019

In 2019 we saw great growth in the Health & Beauty order value of 32% YOY! The number of sales grew by a remarkable 31% YOY and Mobile Sales took a share of 44% of all sales. The average order value across all devices remained relatively stable at 38 EUR, the Smartphone AOV slightly decreased compared to 2018 to 36 EUR.

KPI_H&B

When taking a look at the seasonality of the Health & Beauty order value we saw a peak at the end of the year. Especially the Cyber Weekend and Holiday Shopping were interesting events for the industry.

Seasonality_H&B

The significance of Cyber Weekend 2019 for the Health & Beauty industry was particularly evident. The order value achieved during the weekend accounted for 6% of the total order value in the industry. The number of sales on Cyber Weekend 2019 took a share of 5% of the total number of sales during 2019, the average order value even took a share of 29% of the total AOV in Health & Beauty. Whilst the AOV for the industry was at 38 EUR for the year 2019, during the Cyber Weekend 2019, the AOV was at 51 EUR.

Power Shoppers in Health & Beauty come from the UK!

While we saw substantial YOY increase in Health & Beauty order value in Poland (+797%) and Belgium (+41%) during 2019, these two countries remained at a rather low level compared to their European peers. The biggest player in 2019 turned out to be the UK with an increase of 99% YOY, and accounted for 59% of the total order value in Health & Beauty!

H&B Markets

Apart from the outstanding order volume within the UK, Sweden should also be mentioned, with a share of 14% of the total order value. Followed by France (7%), Germany (5%) and Norway (5%).

Best performing publisher model

Looking at the publisher models across Europe, the top sellers in 2019 remained Cashback/Loyalty and Coupon/Discount codes, each accounted for 34% of the total order value achieved across all publisher models. The order value generated through Cashback increased by 24% YOY and Coupon/Discount codes by 31%YOY  – leaving the others like Third-party techno and Reward far behind.

Cashback/Loyalty at a glance

KPI Cashback

Coupon/Discount codes at a glance

KPI_Coupon_H&B

Deel dit op:

Voorgestelde posts

Shopping & Retail Trend Report for 2019

Shopping & Retail Trend Report for 2019 Across Europe, we saw stable growth in the Shopping & Retail industry during 2019. The order value increased by 4% YOY. We saw a peak in the order...

Tradedoubler Update Corona Virus (Covid-19)

Tradedoubler Update Corona Virus (Covid-19) Corona Virus neemt elke dag nieuwe wendingen en vormen aan. Tradedoubler volgt de situatie in elk land op de voet. Gezien de huidige situatie en adviezen in de verschillende landen...

Tradedoubler Update on Covid-19

Tradedoubler Update on Covid-19 The coronavirus crisis takes new turns every day, whilst Tradedoubler monitors the situation in each country. Considering the current situation and advice from different countries, most of our employees are working...