Affiliate Marketing for SMEs

Grow is a self-service performance marketing solution for small and medium–sized (SME) businesses. Grow enables these businesses to easily connect with Tradedoubler’s partner network of over 180,000 active publishers to promote their brand and products, driving incremental sales from day one!

Grow is specifically tailored for small and medium-sized businesses that often have limited resources but are eager to drive risk-free, incremental sales through the affiliate channel. By removing common barriers - such as high costs and long-term contractual commitments - Grow offers an accessible and flexible solution, empowering businesses of all sizes to achieve growth with ease.

Yes! Grow can support small agencies wishing to open the affiliate channel to their clients. However, it is advised that any agency looking to join our network first speaks to our team to see if it makes sense for you to use Grow or not. If you are an agency thinking of using Grow then please contact us. Tradedoubler’s managed affiliate services provide programs with more flexibility in terms of commercials and commission but also a minimum contract term. Tradedoubler clients receive hands on account management, more in-depth analytics and reporting and higher levels of support – to name a few.

Grow stands out because it is designed as a self-managed platform, allowing advertisers to take full control, compared to Tradedoubler’s serviced solutions, where our experienced client services teams handle account management and strategy. Another key difference is flexibility: Grow has no contracts and requires only a 30-day notice period to terminate cooperation, while serviced solutions typically come with a 12-month minimum contract term. Finally, Grow is cost-effective and easy to set up, with a primary focus on generating sales for brands, making it an ideal choice for e-commerce businesses looking for results.

All that you need to get started is a website and the ability to install an extension or snippet of JavaScript code. As Grow is a pure-play acquisition platform, your website must either sell products or services or aim to generate leads.

To set up your Grow account, click this link and complete the registration process. After logging in, follow these steps: Integrate the tracking code into your store to ensure your program runs smoothly. Configure your affiliate program by adding a description, setting commissions, and providing tools like banners or discount codes to help publishers promote your business. Reach out to publishers through the platform to explore promotional opportunities that align with your goals. With these steps, your program will be ready to attract publishers and start generating sales!

We’ve made it super simple to connect your business to Grow. Whether your online store is built on Shopify, WooCommerce, PrestaShop, or you’re using tools like Google Tag Manager or JavaScript, we’re here to help. You’ll find easy-to-follow instructions in the Grow panel. One pro tip: Make sure you have the latest versions of WooCommerce, Shopify and PrestaShop. Updating these apps not only ensures a seamless pairing process but also gives you access to the newest features and enhancements. Embrace the benefits of staying current and enjoy an optimized experience with Grow.

You can set up your account within minutes. Simply install the relevant store tracking extension and place a test order using the provided affiliate link. We will then verify that the set up is complete and working as needed. You will be ready to start generating sales once this has been processed and a successful test order has been recorded.​

At present, Grow does not provide the provision for a demo account. Instead, we offer a unique introductory experience. Upon registration for any Grow program, you can enjoy a complimentary 30-day period without any subscription fees, commencing from the moment your program is initiated. Upon entering your first billable month, your subscription fee will be automatically calculated on a pro-rata basis after the completion of your free 30-day trial. Furthermore, you will maintain uninterrupted access to your account during your program’s set-up phase. This will grant you the opportunity to acquaint yourself with our platform’s functionalities immediately upon sign-up.

Beyond the monthly subscription charges, you’ll incur two additional costs: a publisher commission, which you set yourself, and a Tradedoubler commission, both determined as a percentage of your sales. -Start Plan: GBP 55 per month, coupled with your set publisher commission and a 4% Tradedoubler commission -Walk Plan: GBP 85 per month, accompanied by your set publisher commission and a 3% Tradedoubler commission -Run Plan: GBP 175 per month, inclusive of your set publisher commission and a 2.5% Tradedoubler commission For clarity, let’s consider you have sales of £100 under the Walk plan and you’ve set a 10% publisher commission. This means you’d pay £10. Additionally, the 3% Tradedoubler commission would be £3. Thus, the total additional cost on your sales would be £13. *Note: For CPL program users, the Tradedoubler commission is 30% of whatever the publisher commission amounts to.

All tiers receive knowledge base support and Chatbot Support: -Start: Email response within 48h -Walk: Email response within 24h; phone support when available -Run: Priority same-day email response

Grow is designed to provide you with a plethora of tools that can be tailored to meet your unique business needs. These include versatile elements such as ads, banners, text links, voucher codes, and a product feed. Creating a product feed is straightforward. You can do it manually, or for a more streamlined approach, you can utilize the convenient plugins available for WooCommerce, Shopify and PrestaShop. These resources empower you to work effectively with any partner, opening up a world of potential collaborations and opportunities.

Depending on your margins and how you wish to structure your program, you may offer different affiliates different commissions by using the commission segments feature. Don’t worry if you are unsure as to how much commission you should offer, simply reach out to us via email or online chat and we will be happy to assist you. Naturally, the higher the commission amount, the more attractive your program is, especially when compared to your competitors and the higher the likelihood that your affiliates will promote your program over another. Any increases in commission will be effective immediately whilst any decreases will be subject to a 14 day notice period – this is so that your publishers have time to react to these changes should they wish to.

The cookie length for affiliate programs running on the Grow platform is 45 days by default. This is set automatically when you create your commission events.

The cookie duration is the amount of time that a publisher will be rewarded for a customer’s purchases. The default cookie length for Grow advertisers is 45 days, therefore if a customer comes to your site via an affiliate link and purchases something within 45 days, the affiliate who referred the customer will receive commission for it.

We provide you with plug-and-play tracking solutions that you can add to your website that will ensure that you track your sales or generate leads correctly. These plugins are available for the most common eCommerce platforms. Simply follow the implementation instructions in your account and your tracking will work just fine – without the need for any coding whatsoever.

Under the cancellation policy for Grow, customers are allowed to deny transactions before reaching 50 sales within the last 30 days. However, once this threshold is surpassed, a cancellation rate is enforced, with rates of 10% and 20% for the Walk and Run tiers respectively.

Run clients have the possibility to schedule commission start and end dates, offering unprecedented control over promotional timelines. Such customization empowers Run tier customers to finely tune their marketing initiatives, aligning strategies with precise objectives, seasonal offers, or time-sensitive occasions.

Grow takes care of all your billing and invoicing requirements so you don’t have to worry about a thing. Simply enter your card details and we will invoice you monthly for sales generated through the Grow network. We will also pay your publishers for you.

Your affiliates will be paid as soon as you confirm the sales that they generated and once you have paid for those sales. We pay your affiliates for you once a week (or each month – depending on their preferences). It is important to note that, like you, your publishers are running their own businesses and therefore any delays in payment will likely have a negative impact on their willingness to work with you and, inevitably, your relationship with them. Paying for your confirmed transactions on time is one of the most important ways to cement your relationships with your affiliates and to ensure continued success in the channel.

To cancel your subscription, you must first close all active programs associated with your account. Programs have a mandatory 30-day notice period to allow affiliates to finalize transactions and remove tracking. After the last program is closed, an invoice will be issued for any remaining transactions within 48 hours. Once all financial obligations are settled, you can proceed to close your account via the "My Account" section in your dashboard. Subscription fees will continue until the account is fully closed. If you need assistance during this process, please refer to the knowledge base articles on closing programs and accounts, or contact our support team.

First, make sure that your web browser is up to date. This often resolves many common issues. Next, try clearing your browser’s cache and cookies. Sometimes, this can help get things running smoothly again. If you’ve tried these steps and are still facing difficulties, switch to a different browser and see if that resolves the issue. Should the problem persist even after trying these solutions, don’t worry – our Grow Support team is here to help. Please get in touch with us at growsupport@tradedoubler.com, as it could be an issue on our end that we need to address.

Check if the Caps Lock key is enabled. Sometimes, passwords are case-sensitive, so make sure you are entering the correct capitalization. Clear your browser’s cookies and cache. This helps eliminate any saved or cached information that may be interfering with the password reset process. Ensure that your new password meets the requirements. It should be between 7 and 14 characters long, providing a balance between security and usability. If these solutions don’t work, feel free to reach out to our Grow Support team at growsupport@tradedoubler.com for further assistance.

Your account might be inaccessible due to an unpaid invoice that’s past its 10-day payment period. To restore your account access, you’ll need to settle this overdue payment promptly. After your payment is received and the invoice is marked as paid, your account will be reactivated. You’ll then be able to use all the features and functionalities of Grow again. If you’ve made the payment and your account remains locked, or if you’re encountering any other issues, please reach out to our Grow support team. We’re here to assist you.

To reset your password, please visit the following web address: https://grow-platform.tradedoubler.com/login. On the login page, you will find an option to reset your password. Simply follow these steps: - Enter your registered email address in the designated field. - Check your email inbox for a message from us. - Open the email and look for the option to reset your password. - Click on the provided link or button to proceed with the password reset process. - Set a new password between 7-14 characters. By following these steps, you can easily reset your password and regain access to your account.