The problem
AI answers shape how people discover, compare and choose brands.
For marketers, the central question is:
How do we show up in AI-generated answers?
And once we do, how do we make sure AI tools understand, cite and recommend our brand?
Why attend
AI visibility is not just SEO with a new name. ​
​​AI changes the visibility game by adding three new layers marketers need to understand: prompts, context and sources. ​
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In the webinar, we’ll break down the new rules of brand discovery, explain how AI answers are shaped, and show how marketers can understand their brand’s AI footprint.
You’ll learn how to: ​​​​​​​
Identify the prompts that matter in your category
Understand how AI describes and recommends brands
Connect AI visibility insights with SEO, content and publisher activity
See why citations and sources influence AI visibility
Spot gaps in your brand’s AI footprint
4.
Tag @Tradedoubler and @Huawei
Meet the speakers
James Maley
Group Commercial Director, Emna.ai
James leads commercial growth at Emna.ai, helping brands and partners understand how AI-generated discovery is changing visibility, citations and recommendations - and how to turn that insight into action.
Jodie Millward
Sales Director, Tradedoubler
Jodie brings over 8 years of affiliate experience and works with brands to build the right affiliate strategy for growth. She focuses on collaborative partnerships, tailored solutions and helping brands get more value from their affiliate activities.
Start understanding your AI footprint
This webinar will help you understand what the AI discovery shift means in practice - where your brand appears, what shapes those answers and where SEO, content and publisher activity can make a difference.
If you want to start navigating AI visibility with more clarity, join us on 23 July.
Date
23 July 2026
Time
3:30pm BST
Format
Live Webinar