The challenge
Black Friday undoubtedly drives transactions.
But how do you make sure shoppers return to your shop long after the Black Friday rush is over?
Why attend
Winning the Black Friday sale is only the beginning. ​
​​Join our expert panel featuring voices from across the industry to explore how partner marketing can create value beyond the first Black Friday purchase. ​​​
You’ll learn how to: ​​​​​​​
Plan for the second purchase before Black Friday begins
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Adapt your affiliate programme with repeat purchase in mind
Use different strategies to bring Black Friday shoppers back
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Look beyond conversions and think about customer quality
Which signals can help brands understand longer-term customer value
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4.
Tag @Tradedoubler and @Huawei
Meet the speakers
Dan O'Kane (host)
Global Head of Partnerships , Tradedoubler
Dan brings over 13 years of experience in digital marketing and partnerships. As Tradedoubler’s Global Head of Partnerships, he builds strategic publisher relationships and helps brands get more value from partner marketing.
Scully Chen
Marketing Manager, ABOUT YOU
Working across 20 European markets, Scully brings an international perspective to affiliate and partner marketing. At ABOUT YOU, she manages affiliate and direct partnerships, with a focus on campaign performance, partner development and sustainable growth.
Daniel Kocher
Teamlead Affiliate Marketing, MAI xpose360
With experience spanning networks, publishers and agencies, Daniel has worked across multiple sides of the affiliate ecosystem. Today, he leads the Affiliate Marketing team at MAI xpose360, developing strategies and campaigns for national and international brands.
Carla Spuri
Affiliate Partnerships Lead (EMEA), Klarna
Over 15+ years in digital marketing, Carla has worked across affiliate networks, client services, media and partnerships in Europe and the US. She now focuses on cashback partnerships across EMEA at Klarna, creating value for merchants and consumers through rewarding shopping experiences.
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Robin Piet
Head of Business Development, Tradedoubler
From managing affiliate programmes to leading commercial strategy, Robin brings both perspectives to partner marketing. At Tradedoubler, he leads business development across the Benelux region, helping brands turn commercial goals into effective partner strategies.
Karl Wood
UK Head of Business Development, Atolls
Karl brings 15+ years of experience across affiliate marketing, publisher development and digital partnerships. As UK Head of Partner Growth at Atolls, he helps brands and retailers unlock growth through strategic partnerships and the Hotukdeals shopping community.​​​
Turn peak season into long-term value
Black Friday doesn’t have to end at the checkout. Discover how brands, agencies and publishers can work together to turn first purchases into lasting customer relationships.
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Join us on 17 September and get ready to look at Black Friday beyond the first conversion.
Date
17 September 2026
Time
3:30pm BST
Format
Live Webinar