How much are online influencers worth to your brand?

How much are online influencers worth to your brand?   Omnichannel marketing is on every CMO’s radar. Based on our network data, almost 50 per cent of online consumer purchase journeys are mutli-channel and 20 to 40 per cent involve...


User Journey insights reveal Europe’s online buying habits

User Journey insights reveal Europe’s online buying habits Insights gathered from our User Journey technology have uncovered the detailed online buying habits of European consumers. Uncovering the often unexpected paths taken by online consumers en route to purchase, provides marketers with valuable information that they can use to optimise...