Today’s marketing is mainly digital. Many fantastic platforms is in our hands, but if you don’t know how to get through the noise- it can easily become a time consuming task with minimal results. We have over 20 years of experience working with digital marketing, an ever changing business. Here are 3 tips for digital marketing so you can increasing your sales and brand awareness.
1. Understand your customers.
By understanding your current customers and their behaviour, you can identify patterns and then use these insights in order to reach new customers. Maybe you’ll be surprised by the fact that your customers don’t behave the way you thought they did? Use this information in order to grow your business. You can collect this behaviour data through AI technology.
2. Measure the right things
It’s important to measure the right things. For a long time, the most popular thing to measure has been CPM, i.e. Cost Per Mille (or cost per thousand views). It helps you evaluate your reach, but it doesn’t say anything about the efficiency of the campaign. Try to measure the performance instead, such as the CPA/CPO (cost per action/cost per order). Then you’ll get a more just measuring than when you’re looking at the CPM numbers.
3. Use performance based marketing
By working with performance based marketing you only pay for the actual effect! Which means that you save money as well as get the correct number on how successful you campaign actually was.
We work with over 2000 advertisers and 180 000 active publishers. Our market leading technology platform enables us to offer tailored performance solutions based on your exact needs – all over the world! Read more about how we can help your business grow here.
