As the affiliate industry grapples with the changes introduced by GA4, Tradedoubler provides insights, transparency and solutions to navigate the evolving landscape - concluding GA4 is not a tool which can, or should, be used to validate affiliate specific transactions.
We took a closer look at the performance from our network during Singles Day and summarised the highlights in our Singles Day Highlights 2023. Check it out now!
Black Friday, the most important day in eCommerce, takes place on 24 November. Be prepared in the best possible way and use the fantastic placement opportunities from our publishers!
With Google forcing marketers to Google Analytics 4, we have been running experiments with GA4. Read now what has changed and its impact on revenue reporting.
Performance Marketing in transition: This is how you master the challenges of the new Customer Journey with the Performance Group by Tradedoubler!
Łukasz Szymula has been a part of Tradedoubler since 2008. Over these years, he drove the Polish business forward, for which he was awarded several times.