Łukasz Szymula on eCommerce in Poland

Lukasz Szymula

Recently, Łukasz Szymula (Country Manager CEE & Poland) was elected for the 3rd time as a member of the Supervisory Board of the Polish Chamber of Digital Economy (Izba Gospodarki Elektronicznej). The Election proves once more the good positioning of Tradedoubler on the Polish e-commerce market as well as the importance of Tradedoubler.

Due to this joyful event, we interviewed Łukasz about his responsibilities within the supervisory board, his vision for Tradedoubler and how to do business in Poland and CEE.

Łukasz, congratulations on your Election! Can you tell us a bit about your role as a member of the Supervisory Board of the Polish Chamber of Digital Economy?

The Polish Chamber of Digital Economy is an institution that brings together members active in the e-commerce industry – it is currently the most important chamber supporting and shaping Polish ecommerce. The mission of the Polish Chamber of Digital Economy is to develop the Polish digital industry through cooperation, exchange of know-how, legislative activities and strong and effective representation of common interests in dialogue with institutions of the Polish government administration, the European Union and non-governmental organisations in Poland and abroad. Since the beginning of the Chamber, Tradedoubler has been an active member.

The role of the Board, to which I have been elected for the next time, is very similar to the roles of supervisory boards in companies (the supervisory role), and here are my responsibilities.

What is the main goal you want to achieve in that position?

Personally, I define my role and mission as full support for the development of Polish e-commerce, cooperation between entities belonging to the Chamber, the promotion of eCommerce and the removal of legislative barriers. Also, my important goal is to promote Tradedoubler and affiliate marketing among members of the Chamber.

As a member of the Supervisory Board, do you see any benefits for our Tradedoubler clients?

Above all, it is a great benefit for our clients to participate as a member of the Chamber. Many of our clients are active members, others are cordial and I encourage them to join the Chamber. The most important benefits include:

  • The possibility of gaining customers using the cooperation with Chamber’s member companies
  • Access to innovative solutions
  • Opportunity to participate in networking events building business relations
  • Show your clients that you belong to a prestigious and international organisation
  • Access to best knowledge and case studies on e-commerce

Can you tell us a bit about your daily routine as Country Manager Poland at Tradedoubler?

I manage a team of more than 40 people, the best performance marketing experts in Poland and CEE. My main role is to build space for the development of my team, support their commitment and motivation, and facilitate their competence growth. On the market side, my main role is to support Tradedoubler’s leader position on the performance marketing market and to engage in projects that increase the development of Polish e-commerce.

What is your recommendation for clients who want to start growing their business in Central and Eastern Europe?

I could write a big essay on this subject, but the easiest thing to do is simply to contact the best experts from Tradedoubler Poland. There you will find all the knowledge and support necessary to develop your business in the CEE region and Poland.


What do you expect from the future?

Recent incidents with the pandemic show that it is becoming increasingly difficult to estimate what the future will look like. We live in a world of VUCA (Volatility, Uncertainty, Complexity, Ambiguity), which means that many businesses will have to change their thinking long and medium term, to short term, agile. And empathy will play a greater role in business and human relations.

Certainly, e-commerce will develop dynamically – so Tradedoubler is and will continue to be a major beneficiary of this development.


Is there anything you might want to add?

I would like to thank all members of my team – it is you who create the position of Tradedoubler in Poland/CEE and provide added value to our clients. And it is thanks to you and yours support that we have an important and appreciated position in the Chamber. YOU ARE THE BEST PERFORMANCE TEAM IN THE GALAXY!


Thank you, Łukasz for your time and the insights in your life at Tradedoubler as well as a member of the Supervisory Board of the Chamber of Digital Economy.

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